The importance of segmentation in email marketing

August 2022•Steve White 3 mins

Segmentation is a crucial part of email marketing. It ensures that customers receive the most relevant, personalised emails. The more you know about your audience, the more… Read More

Does email marketing work in 2022?

July 2022•Steve White 3 mins

The short answer is YES! When done correctly email marketing is still an incredibly powerful marketing tool. Everyone uses email Believe it or not, but there are over 3.9 billion… Read More

Is email marketing dead?

July 2022•Steve White 3 mins

We’re here to dispel the rumor that email marketing is dead. There's no doubt that there are new challenges, but it's still an essential part of online sales and lead generation. It continues to be a great way to reach out to your customers and has many different uses for businesses of all kinds. Read More

What are the benefits of email marketing?

July 2022•Steve White 4 mins

In this blog article, we outline the benefits of email marketing. We cover how cost-effective it is, how easy it can be to set up and, most importantly, how rewarding it can be. Read More

How to choose an email marketing agency

June 2022•Steve White 5 mins

Finding the right email marketing agency for your business can be challenging. Read our handy guide entitled 'How to choose an email marketing agency? Read More

7 tips to boost your email marketing engagement

June 2022•Steve White 5 mins

It's no secret that email marketing can be a great tool for engaging your audience. Here are 7 tips to boost your engagement rates. Read More

What is the best time to send your email marketing?

June 2022•Steve White 2 mins

So when is the best time to send email marketing? Let's take a look at some tips that can help you find out. Read More

How to avoid email marketing spam filters

June 2022•Steve White 3 mins

Nothing is more frustrating than working on a campaign or email for weeks, only to have it land in the recipient's spam box. In this post, we'll give you some great tips to avoid ending up in spam purgatory. Read More

Tips to run cold email marketing campaigns

June 2022•Steve White 4 mins

Is cold email marketing dead? Well, it is if it is done badly! Read our tips and our best practices for reaching out to your prospects and getting them interested in your brand, product and service. Read More

Five ways to improve your email marketing open rates

June 2022•Steve White 4 mins

Email marketing can be a powerful way to connect with your audience and drive traffic to your website, but it works best when people actually open your emails. Fortunately, there… Read More

What is the future of email marketing?