We’re here to dispel the rumor that email marketing is dead. And if you think it may be, you’re not alone. In a world where social media and other online marketing tactics are everywhere, it can feel like traditional methods of reaching customers like email marketing don’t have a place in modern business practices. But as we’ll discuss in this post, there are many reasons that email marketing is thriving, and often misunderstood by those who dismiss it. We’re going to look at the roots of why this myth exists in the first place, explore how challenging the concept of “death” is for such a flexible form of communication, and then discuss the many ways that digital marketers are keeping up with innovation and trends.
How email marketing is dead
In a world where consumers are bombarded with more than 6,000 ads a day and half of them choose to ignore them, it’s no surprise that we tend to think of email as a dying marketing strategy. But the truth is that email has always been one of the most effective tools for driving sales. It’s just getting better at its job. If you’re thinking about giving up on your emails, consider these facts:
- Research conducted by the Direct Marketing Association in the United States says that “segmented and targeted emails generate 58% of all revenue.”
- eMarketer reports that 81% of retail professionals say email marketing is a successful way to acquire new customers, compared to 51% who think the same about social media.
- Campaign Monitor report that average order value of an email is 3 x higher than social media and they also report that 72% of people prefer to receive promotional content through email
How email marketing is not dead
Email marketing isn’t dead. In fact, it’s doing quite well and it continues to be the most effective way for brands to connect with their customers.
Emailing your customers regularly helps them get to know you better and build trust in your brand. When they see that they haven’t been spammed by any other companies or brands over time, this reinforces that they can trust what they receive from you. It also increases the chances of them making a purchase if they identify with some of the messages in an email campaign that resonates with their interests or lifestyle.
How email marketing is an essential part of online sales and lead gen
It’s a good idea to keep these points in mind while you’re generating leads and making sales:
- Email marketing can be an essential part of online sales and lead gen. It’s the fastest, most effective way to reach people who are interested in your product.
- Email marketing is a great way to build relationships with customers by giving them what they want—that means more than just getting them to buy something from you, but also providing value in the form of helpful content and expert advice.
- If you want results from your email campaigns, make sure you’re not spamming people about irrelevant offers or sending out one-off messages that aren’t considered spammy by law (but might look like it).
Email marketing plays a part in how many businesses act
Email marketing is not dead. It’s been a part of how many businesses act, and it’s still evolving in order to meet the demands of consumers. The biggest change has been in targeted personalization and content delivery, which allow you to send emails that are relevant and useful to your customers at just the right time. The focus on data-driven personalized experiences has also allowed email marketers to perfect their craft, opening up opportunities for them to constantly improve their performance over time through testing various strategic variables that impact open rates and click-through rates (CTR).
Email marketing is changing with the times. There’s no doubt that there are new challenges, but it’s still an essential part of online sales and lead generation. It continues to be a great way to reach out to your customers and has many different uses for businesses of all kinds. Keep up with these changes, because email marketing will only get more important as time goes on!