Red C launches new Autumn/Winter DRTV campaign for Fashion World

Betty McMahon < 1 mins

We have created a new 30” Autumn/ Winter DRTV campaign for Fashion World (N Brown Group plc) which will air from today across ITV, Channel 4 and Sky channels.

The ‘Make it Happen’ television advert was filmed at Chief’s onsite studio at Media City, Manchester, and directed by New York based Director, Daniel Cohen.

Through a culmination of live action, stop-motion and green screen technology, the audience is invited to explore a huge range of Fashion World products that will make this season ‘stylish, magical and bright.’

“By stepping beyond the wardrobe, we can showcase Fashion World’s full department offering – including gifts and leading home and electrical brands” explains Clare Absolon, Art Director at Red C. “We have a great product range to work with and they look great against an alternative festive colour palette.”

Watch the brilliant new advert here…

“It was an absolute pleasure working with all the Fashion World team alongside Chief for production and having such a fantastic Director such as Dan on the project” says Shitha Bharucha, Account Director at Red C.

“The process of creating this ad has been very collaborative and we’re really thrilled with the results. It’s a great platform for us to be able to showcase our offer and our full product offering in the lead up to the festive period” Grace Sinclair, Brand and Advertising Manager at N Brown Group plc.


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