Red C bag two award nominations

Betty McMahon 1 min

We are thrilled to announce that we have been nominated for two Northern Marketing Awards for our work with leading call intelligence provider, ResponseTap.

The campaign entitled ‘Hotel’, which was launched in October 2017, looked to incentivise agency people into recommending ResponseTap to their clients.

As prior to this campaign, ResponseTap had recognised that they were simply relying on people on doing them a favour, even if they did recognise that the ResponseTap platform would give their client’s a competitive advantage.

The integrated campaign lasted a full 9 weeks and involved several touchpoints including a teaser email, a direct mail pack and several follow up emails. The campaign was sent to 1,500 recipients and the campaign generated 97 leads, of which, 32 became ResponseTap customers.

The campaign has been nominated for Best Direct Mail and Best B2B Campaign. The winner will be announced on 14th November.

Wish us luck!

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