How we’re helping a £100 million business transition from the offline world to online dominance

Steve White < 1 mins

Early in 2021, Red C was approached by Flowtech, a leading distributor of hydraulic and pneumatic products and parts to industry. With a £100m turnover and over 120k products in stock, the company had begun work on a new website and needed a strategic digital marketing partner.

After winning a three-way pitch we began forensically researching their products and identified over 600 key product areas they needed to put SEO effort behind to rank well in search.

We initially developed more than 50 long-copy SEO product pages and, after delays in the website development, these went live in August 2022.

We are adding further content and improving meta data, and our remit has extended to other digital marketing channels, including Paid Search and remarketing.

Flowtech now rank 4th in a monitored competitor set of 20 key rival companies.

They are hugely commercially focused. This is not a fluffy marketing agency that just come up with ideas. They’re focused on the return on investment, and they’re nice people to work with.

Howard Ormesher, Director of Customer Insight

Click below to watch Howard tell his Red C story.


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