Boosting bookings

Chris Morey 1 min

The brief

Many of the pubs within the Greene King estate have excellent meeting and function room facilities, and already host events, celebrations and special occasions for those ‘in the know’.

Our approach

But they had barely a mention on the website, and were reliant on word of mouth. Greene King felt this was a missed opportunity, and commissioned Red C to build a website that would function independently of the pub brand, and fully promote the function room facilities.

Results

The trial launch in 2014 featured just 30 pubs in London, but the success was such that over 100 pubs from all over the country are now featured, and the site is capturing hundreds of valuable enquiries every month and ranking high in local and national search results.

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