Each campaign requires attention to detail, knowledge of email client behaviour and a commitment to best practice.
At Red C, our experienced developers ensure every email is fully responsive, accessible and optimised for performance.
This attention to detail guarantees that your campaigns look professional, engage your audience and drive measurable outcomes.
Once the design and copy are approved, our development team begins the HTML build. We translate visual layouts into clean, modular code that works reliably across different email clients such as Gmail, Outlook, Apple Mail and others. This process involves attention to spacing, image handling, font rendering and layout structure to ensure visual fidelity is maintained.
Our builds are created to match the approved designs exactly. Every content block, image and call to action is tested to guarantee consistent rendering. The code is lightweight and efficient, which improves deliverability and loading times for recipients across all devices.
Key aspects of our email builds include:
By addressing these technical details, we ensure that your emails function correctly and deliver a seamless user experience.
A majority of emails are now opened on mobile devices. This makes responsive design and mobile optimisation essential.
At Red C, we build emails that adapt automatically to different screen sizes. Content blocks resize, images scale appropriately and call to action buttons remain prominent and clickable.
Mobile-friendly builds increase engagement and reduce the risk of audience drop-off. They also support higher conversion rates, as recipients can interact with your emails comfortably regardless of the device they use.
We consider user behaviour when building emails.
For instance, scrolling habits, finger tap sizes and text readability are all considered. Our goal is to create a smooth reading experience that encourages recipients to act on your message.
Email programmes require flexibility. As campaigns grow and evolve, the ability to reuse components efficiently becomes vital.
We develop modular builds that allow you to assemble emails quickly using pre-coded blocks. These modules are adaptable for different purposes, whether for promotional campaigns, newsletters or automated flows.
Modular email builds typically include:
Modular coding not only streamlines production but also ensures brand consistency across all campaigns. Your team can create new emails faster without compromising quality or accuracy.
Building an email is only part of the process. Thorough testing is essential to ensure it renders correctly across platforms and performs as intended. At Red C, we carry out extensive quality assurance on every build. Each email is reviewed for visual consistency, functional links and proper display on different devices.
We test in real inbox environments and use specialised tools to simulate rendering in multiple email clients. This process identifies any potential issues before deployment, giving you confidence that your campaigns will reach recipients in perfect condition.
Deliverability is a critical component of successful email marketing. Poorly coded emails can trigger spam filters or fail to display correctly. At Red C, our developers follow best practices for coding, image optimisation and file sizes to maximise deliverability. Clean code and proper structure improve inbox placement, ensuring that your messages reach the people who matter most.
We also adhere to email standards and accessibility guidelines. This not only benefits user experience but also reduces the risk of emails being flagged or blocked by email service providers.
Modern email marketing often relies on automation and personalisation to drive engagement. Our builds are designed to integrate seamlessly with your email service provider and CRM system. This allows dynamic content, personalisation tags and behavioural triggers to function correctly within your emails.
We ensure that automated flows, welcome journeys and re-engagement campaigns are coded to support these features. Every element is tested to guarantee that personalisation renders correctly and enhances the recipient experience.
Email builds are a collaborative process. At Red C, our developers work closely with design and copywriting teams to ensure that the final product reflects both the visual and messaging strategy. We maintain open communication throughout the build process, allowing for adjustments and refinements based on practical considerations and technical constraints.
This collaboration ensures that emails remain true to your brand identity, maintain readability, and function reliably in real-world environments.
Even after an email is deployed, the work does not stop.
We monitor performance data such as click through rates, engagement and deliverability to identify opportunities for optimisation.
Insights gained from previous builds inform future coding decisions, helping us to continually improve the quality and effectiveness of your email programme.
Professional email builds ensure that your campaigns perform consistently, look polished and deliver results. Poorly coded emails can result in broken layouts, low engagement and lost revenue. By investing in high-quality HTML builds, your email programme becomes more reliable, efficient and scalable.
At Red C, our development team combines technical expertise with a focus on performance and usability. Every build is created with the end user in mind, ensuring that your audience has a smooth experience and your campaigns meet your business objectives.
