Red C provides professional email design services that combine brand identity, accessibility and performance so your communications look polished and deliver consistent results.
Strong design is also essential for building trust. Customers form opinions within seconds of opening an email. A clear, well-structured layout creates a sense of professionalism and reliability.
It encourages people to read and act, while also reinforcing the quality of your brand. We approach email design with both creativity and practicality to make sure every message has impact and purpose.
We begin every design project by understanding your brand identity. This includes reviewing your guidelines, tone, colour palette, imagery style and existing design assets.
Email should feel like a natural extension of your wider brand presence, so we ensure the look and feel is consistent across all customer touchpoints.
Once we have a complete understanding of your brand identity, we translate those elements specifically for email.
Email has unique constraints and opportunities, and design must adapt accordingly.
Our aim is to create layouts that honour your brand while improving usability and performance across all devices and inboxes.
We focus on:
This helps ensure your emails look professional, trustworthy and aligned with your wider marketing efforts.
Most customers read emails on mobile devices. This means design must prioritise readability, spacing and navigation on smaller screens. A mobile-first approach ensures that the layout is clean, scannable and easy to interact with, even when space is limited.
We design emails that use generous spacing, clear content blocks and visually distinct calls to action. We also consider how people typically scroll and scan when using mobile devices. This helps us create a structure that guides the reader naturally from the introduction to the call to action.
We still ensure that the desktop version is well designed, but mobile readability is the foundation of our design process.
A well-designed email guides the reader through the content without friction. We use visual hierarchy to highlight the most important elements and ensure the message is always easy to follow. This includes careful use of headings, content blocks, colours and spacing.
Our designs are created to support the communication purpose. Whether you are launching a new product, sending a newsletter or sharing an offer, we structure the layout so the message is clear and engaging. This leads to better performance and stronger customer engagement.
Imagery can elevate an email when used thoughtfully. However, images must support the message and enhance usability. We choose visuals that complement the content rather than distract from it. We also ensure that emails remain functional even if images do not load, which is a common occurrence across some inboxes.
We use graphics sparingly and with intention. Icons, illustrations and product imagery can all strengthen communication when they are integrated into the content in a meaningful way. Our design team balances creativity with practicality to create emails that look beautiful while remaining functional.
Accessibility is essential for modern email design. We create designs that are readable for all customers, including those using screen readers or assistive technology. This includes sufficient colour contrast, clear font sizes, logical content order and descriptive alt text for images.
Accessible emails create a better experience for everyone. They also support digital inclusion and ensure your brand communicates responsibly and confidently with your entire audience.
Email design must work across a wide range of inbox providers, devices and operating systems. Each email client has its own rendering quirks and restrictions, which means the design must be approached with care.
Our team has extensive experience in designing emails that render consistently across major platforms.
We design with practical constraints in mind. This includes avoiding complex elements that are not supported in most inboxes and ensuring that layouts remain stable even when viewed in challenging environments.
Our designs translate smoothly into HTML builds, which helps maintain visual quality when the email is coded and tested.
As your email programme grows, the ability to produce campaigns quickly and consistently becomes increasingly important.
We create modular design systems that allow your team to build new emails using repeatable blocks.
These blocks are designed to be flexible so they can support a variety of messages while still maintaining brand consistency.
This approach reduces production time, improves accuracy and gives you the confidence that every email aligns with your brand standards.
A modular system also makes it easier to launch new campaigns and maintain a steady flow of communication throughout the year.
Modular blocks may include:
These reusable components allow your programme to scale without compromising design quality.
Design is not created in isolation. It must support your wider email strategy and the objectives of each campaign.
We collaborate closely with our strategy and copywriting teams to ensure that design enhances the message rather than overshadowing it.
This integrated approach ensures that your emails are aligned across content, design and purpose.
Every design decision is made with performance in mind.
We continually consider how layout, spacing, imagery, and call-to-action placement influence engagement and conversion.
This commitment to strategic design helps your emails work harder for your brand.
After the design is created and built, we test across multiple devices and inboxes to ensure consistent rendering.
We also monitor performance and use your campaign data to inform future design decisions.
This helps evolve the visual style of your emails in a way that reflects customer behaviour.
Design optimisation is an ongoing process.
As the digital landscape changes and new inbox behaviours emerge, we adapt your email designs to ensure they remain effective and future-proof.
Email design affects every part of the user experience. A well-designed email encourages people to read, interact and convert.
It expresses the quality of your brand and builds trust with your audience. Professional design ensures clarity, consistency and accessibility across your entire email programme.
Working with a specialist agency ensures your emails do more than just look good. They perform, engage and support your long-term marketing goals.
