Without proper reporting, campaigns are based on assumptions rather than facts. Brands risk missing opportunities, repeating mistakes, or sending irrelevant content to their audience.
Our reporting service ensures that every email, automation and campaign is assessed against clearly defined objectives, giving your team a clear view of what is working and where improvements are required.
The first step in effective reporting is identifying the key metrics that matter to your business. Open rates, click-through rates and conversion rates are standard benchmarks, but we go further. At Red C, we examine engagement depth, subscriber retention, revenue attribution and long-term behaviour to provide a full picture of email performance.
By tracking a variety of metrics, we can uncover trends and insights that inform future campaigns. For example, analysing which content drives repeat engagement allows you to refine your messaging strategy. Understanding subscriber inactivity patterns enables you to design re-engagement campaigns that bring people back into the fold.
Core metrics we monitor include:
• Open rates and pre-header effectiveness
• Click-through and click-to-open ratios
• Conversion rates linked to campaign goals
• Subscriber growth, churn, and list health
• Engagement with automated flows and triggered emails
• Revenue and ROI attribution
These metrics help us measure both immediate campaign success and the broader impact of email marketing on your business.
Data is only valuable when it is understandable. We create reports that visualise key metrics in a clear and accessible format. Charts, graphs and dashboards highlight trends, compare performance over time, and make it easy to identify successes and areas for improvement.
Our reports are structured to provide both high-level insights for senior stakeholders and detailed data for operational teams. This dual approach ensures that every member of your marketing team can make informed decisions and take appropriate action.
Email programmes often include a mix of one-off campaigns, newsletters and automated flows. We provide reporting that covers all these areas, giving a complete view of your email marketing activity. Campaign reporting evaluates the performance of individual sends, including content effectiveness, design impact, and timing. Flow reporting examines the performance of automated sequences, measuring engagement, drop-off points and conversion along each journey.
By analysing both campaigns and flows, we can optimise the balance between promotional and lifecycle communications. This ensures that emails are not only timely and relevant but also contribute to sustainable long-term engagement.
Deliverability is a critical factor in the success of any email programme. Emails that do not reach the inbox cannot perform. Red C monitors deliverability metrics to ensure your campaigns reach recipients consistently. We analyse bounce rates, spam complaints, sender reputation and domain health to identify any potential issues and implement corrective actions.
Maintaining a high level of deliverability ensures that your messages are seen by your audience, maximising engagement and protecting your brand reputation.
Segmented and personalised emails perform better than generic messages. Our reporting includes a detailed analysis of how different segments engage with your campaigns. We track performance by audience type, behavioural triggers and purchase history, providing insights into which segments are most responsive and which may require additional attention.
Behaviour analysis helps you understand the customer journey in detail. By seeing how users interact with your emails at different lifecycle stages, you can refine content, timing and offers to better match their needs and expectations.
Segmentation insights may include:
• Engagement differences between new and returning subscribers
• Performance of specific product or service categories
• Response patterns for high value customers
• Success of re-engagement campaigns for inactive subscribers
These insights enable precision marketing that drives results and strengthens customer relationships.
Understanding your performance relative to industry standards is vital for continuous improvement.
We provide benchmarking against similar businesses and campaigns to identify opportunities for growth and highlight areas where performance may be lagging. This competitive insight ensures your email programme remains effective and aligned with best practice.
Reporting is most valuable when it informs decision-making.
At Red C, every report comes with clear recommendations and actionable insights. We identify what is working, what could be improved, and suggest strategies to enhance future campaigns.
These insights support optimisation across copy, design, timing, segmentation and automation.
Our focus is always on providing guidance that drives tangible results.
Reports can include:
• Suggestions for subject line and pre-header optimisation
• Content adjustments based on engagement trends
• Recommendations for timing and frequency improvements
• Advice on segment targeting and personalisation enhancements
• Optimisation of automated flows to reduce drop-off
Email marketing is an evolving discipline. Insights gained from reporting feed into ongoing optimisation. Red C uses a cycle of measurement, analysis and action to continually improve your email marketing programme. This ensures that every campaign is more effective than the last and that your email marketing evolves alongside audience expectations and technological developments.
By investing in professional reporting, your brand gains a clearer understanding of what works, where to focus effort and how to make strategic decisions with confidence. Reporting turns data into a powerful tool for growth and helps establish email marketing as a core channel for your business.
Professional email reporting transforms raw data into meaningful insights. It ensures campaigns are accountable, measurable and aligned with business objectives. With detailed reporting from Red C, your team can make informed decisions that improve engagement, conversion and revenue. Reports also support resource allocation and strategic planning, allowing your email programme to scale effectively while maintaining quality and performance.
In an era where audience expectations are high and inboxes are crowded, reporting is the foundation of a successful email marketing strategy. It allows you to understand your customers, refine your campaigns and maintain a competitive edge in a constantly changing landscape.
