We’re a Manchester-based Paid Social Media Advertising Agency with a depth of experience in auditing, planning and managing strategically targeted campaigns to reach and engage B2B and B2C audiences for clients across the UK, North America and EMEA.
With a data-driven approach, 25+ years of combined experience and expertise in a rapidly evolving paid social media landscape, we work collaboratively with you to understand your audience and deliver eye-catching ad creatives and compelling copy that resonates and encourages action.
If you’re looking to truly understand, audit or grow your Paid Social campaigns, get your FREE Paid Social Media Audit today.
The Paid Social Media landscape is rapidly evolving. Our core focus is to understand your audience and promote informative and engaging content with a strong call-to-action.
Whether your goal is to boost brand awareness, drive website traffic, or generate more sales and leads, we formulate a clear, defined strategy to meet a singular objective or multiple objectives, focusing on the full marketing funnel.
Our strategy is built on data-driven insights, expertise and experience across multiple channels, and adapting to the ever-changing paid social landscape. We provide ongoing performance updates and clear recommendations to maximise your campaign performance.
Meta advertising allows you to connect with your ideal customers across a number of platforms and placements including Facebook, Instagram, Messenger and the Meta Audience Network. Meta offers advanced targeting and a range of creative formats, allowing advertisers to drive awareness, website visits, and more leads and sales.
Our management of Meta ads combines a data-driven strategy with scroll-stopping creatives to maximise performance and return on ad spend (ROAS). From prospecting cold audiences to warm prospects, to retargeting high-intent users, we build full-funnel campaigns that convert.
Our Meta Advertising Services
LinkedIn ads allow you to connect with decision-makers and high-value audiences and is a leading paid social platform for B2B marketing, lead generation, and account-based marketing (ABM).
LinkedIn Ads allow you to target users by job title, seniority, company size, industry, and skills, making it ideal for businesses selling professional services, SaaS, and high-value solutions.
From LinkedIn lead generation campaigns to ABM-focused strategies, we ensure your ads reach people who influence purchasing decisions.
Our LinkedIn Advertising Services
Paid Social Media Advertising is when businesses pay to promote their brand, products or services on social media channels, such as LinkedIn and Meta, including Facebook and Instagram, to a targeted audience.
Paid Social ads can appear in several ad formats, most frequently, image, video or carousel formats, with accompanying copy and a call to action (CTA). Paid Social ads are usually labelled as “sponsored”, “promotion” or “ad”, which differentiates ads from organic posts in social media feeds.
Advertisers plan campaigns and pay for them using a dedicated budget – either utilising a daily budget or a lifetime budget, for a specified duration.
Paid social media advertising can be used to reach new people who are likely to be interested in a product or service, those already familiar with a product or service, or existing customers.
Whether you are looking to generate awareness by getting as many eyes as possible on your ads, drive more traffic to your website, or generate more sales and leads, Paid Social Media Advertising channels offer a selection of objectives to achieve your business goals.
As a trusted partner, we ensure your campaigns are aligned with the right objective, whether you wish to focus specifically on the top, middle or bottom of the marketing funnel, or adopt a combined approach.
The starting point to build real success is a comprehensive Paid Social Audit, to pinpoint what is working, what isn’t, and identify opportunities to maximise performance, based on actionable insights.
We audit past and current performance to understand your campaign performance better, identify what strategies, targeting and creatives have worked well, and where things can be improved.
We conduct a competitor audit and analysis to identify market opportunities, understand the competitive landscape and refine the paid social strategy.
From the ad account audit and competitor audit, we formulate an informed Paid Social Strategy, identifying suitable campaign objectives, budget, and outlining KPIs to measure performance against.
From implementing the Meta Pixel to LinkedIn Conversion tracking, and additional tracking via Google Tag Manager, we ensure the right tracking and measurement tools are set up to measure and report on campaign performance.
Our creative & copywriting teams craft eye-catching, engaging visuals and ad copy that resonates and engages your audience.
Once audiences, tracking, creatives and copy are ready, we build the campaigns and ads in the ad accounts ahead of the campaign launch, keeping you informed and involved throughout the process.
When the campaign is launched, our team of Paid Social Experts continuously monitor, review and optimise campaigns, with regular analysis and reporting throughout the lifetime of the campaign, thereafter, delivering a detailed end-of-campaign report.
As a Manchester-based Paid Social Advertising agency with 25+ years’ experience, understanding your target audience and unique KPIs helps us deliver strong results.
Working as an extension of your team, we implement paid social strategies that deliver. Our reporting is tailored to your unique requirements, whether you prefer a weekly call, a fortnightly check in or a focused session each month for reporting and guidance, we offer the flexibility and support you need to drive growth and meet KPI targets.
As the Paid Social landscape evolves, we keep you up to date with the latest developments, along with any recommendations that are required to adapt, and continue strengthening campaign performance.
Paid advertising uses an outlined budget on a social media platform such as LinkedIn to promote content to a wider audience, with specified targeting criteria to ensure ad spend is efficiently used, promoting content to your specified audience.
Promoted content should be tailored specifically for the target audience, with an outlined objective, this could be to drive more website visits or generate more leads.
Organic social media advertising utilises social media platforms to promote content to followers at no cost. Posts will primarily reach your followers and will rely on algorithms or “viral” content to extend your reach to new people. Organic social is more focused on building community and growing a following by building trust and brand personality, over immediate sales and action.
Businesses simultaneously utilise both organic social media advertising and paid social media advertising in the digital marketing mix.
Using both channels in combination allows focus on organic growth, by growing followers and trust through sharing informative, engaging and educational content, alongside focusing on immediate goals with paid social advertising, such as boosting awareness or sales.
The cost of social media advertising varies by platform but is influenced by budgets and audiences. Cost per click varies by industry, with some, particularly those that are more competitive, resulting in a higher cost per click.
Starting with paid social advertising, you may choose to test with a smaller budget and scale up once you have some performance data and insights to use as a benchmark.
In addition, factors such as the target audience and industry benchmarks should be considered.
Platforms such as LinkedIn and Meta will often display an estimated number of impressions and clicks, so you have a forecasted range on what your campaign may generate, along with insight on how much you could expect to pay for a click, after inputting your budget and defined audience.
With manual bidding strategies or cost cap options, you can set your desired cost per click to prioritise cost-efficiency. This is particularly useful for Lead Generation campaigns in competitive industries to effectively control costs.
Paid social media advertising firstly requires a defined target audience, so you can ensure your ads reach the correct target audience, to ensure relevancy and effective budget spend.
For B2B paid advertising, often on LinkedIn ads, criteria such as job titles, job functions and specific companies can be targeted, to deliver ads to those who may be interested in your product or service.
For B2C paid advertising, often for Facebook ads and Instagram ads, criteria such as interests or behaviours can be selected to target, such as targeting those who have shown an active interest in a particular topic or page.
From here, a budget and time period for the advertising campaign can be set, and ads to be displayed to the audience can be built.
Paid advertising platforms offer ongoing analytics and reporting, where you can monitor spend and performance, using these insights, campaigns can be optimised by refining targeting, or adjusting ad creatives or copy accordingly.
Paid social media advertising helps you achieve your business goals by promoting content to your target audience to complete a specific action. It offers flexibility with budgets, a range of targeting options, and ad formats, in order to successfully promote your content and message, to fulfil your business goals.
In platform analytics and reporting offer detailed insights, so you can monitor whether the right audience is seeing your ads, which segments of the audience have been reached and engaged the most, allowing you to further optimise your paid social campaigns based on valuable insights.
As a paid social media agency, we work with you to understand your business goals and target audience, so we can effectively spend your ad budget to reach your objectives – with continuous optimisation and performance reports, we work collaboratively with you to continuously improve and scale your paid social campaigns.
