Why is data integrity non-negotiable?
Tagging & Tracking involves setting up the digital triggers that fire when specific user actions occur. Data integrity is non-negotiable because your reporting and budget allocation rely entirely on the accuracy of these figures. Garbage in equals garbage out.
The Foundation of Accurate ReportingFlawed tracking leads to misallocated budgets, misinterpretation of organic traffic sources, and incorrect attribution of conversions. We work with you to ensure that your fundamental analytics setup – from the data layer to the firing of individual tags – is technically robust. This ensures your SEO reporting is based on reliable data, allowing for confident decision making.
Bridging the Gap Between Marketing & DevelopmentThe complexity of tracking often requires communication between marketing requirements and development resources. We use Google Tag Manager (GTM) as the central hub to manage most marketing tags, reducing dependency on developers for routine updates. Our goal is to translate marketing needs into precise technical requirements, streamlining your data processes.
Our Data Integrity Approach
Our approach ensures every conversion and user behaviour signal is captured correctly, providing the reliable foundation needed for strategic analysis.
Google Analytics 4 (GA4) Implementation
The shift to GA4 required a new approach to data modelling, focusing on events rather than sessions. We can review the GA4 tag and data stream, ensuring all essential parameters and custom dimensions are firing accurately to capture the user journey across devices.
Google Tag Manager (GTM) Strategy & Management
We treat GTM as a strategic asset. We design and manage a clean, efficient GTM container, ensuring all marketing and analytics tags (including those for SEO, PPC, and social platforms) are deployed quickly, securely, and without negatively impacting site speed. Our goal is to provide autonomy and technical cleanliness in your digital marketing setup.
Conversion and Event Tracking Setup
We define and implement the precise tracking necessary to measure your KPIs. This includes setting up conversion tracking for transactions, lead form submissions, button clicks, and events like video plays or scroll depth. Accurate event tracking is the key to understanding user engagement and proving the commercial value of organic traffic.
Our Tagging & Tracking services
We work with you to deliver confidence in your analytics infrastructure. Our services focus on technical installation, configuration, and quality assurance:
GA4 Review
Technical support for the correct setup of Google Analytics 4, including reviewing data streams and keyevents.
Google Tag Manager (GTM) Installation & Configuration
Installation and ongoing management of the GTM container, providing a central, secure hub for all marketing tags.
Conversion and Event Tracking Setup
Detailed configuration of conversion goals and custom events (e.g., downloads, link clicks, form fills) to accurately measure KPIs.
Data QA and Auditing
Rigorous quality assurance (QA) processes to test all installed tags and events, guaranteeing data integrity before it reaches your reports.
Tagging & Tracking in the AI Search Era
As AI Search and LLMs increase the complexity of the user journey, reliable tagging and tracking is the best way to measure new organic signals accurately. Likewise, your analytics must be flawless to capture and measure the actions taken by users who click through from AI Overviews. We ensure your infrastructure is ready to measure the subtle shifts in user behaviour driven by the next generation of search.
Ready to maximise your organic potential?
Contact us today for a complimentary SEO Evaluation
Correct Tagging & Tracking is the foundation for accurate business intelligence. By partnering with us, our goal is to perform the necessary technical implementation, configuration, and quality assurance required to ensure the integrity of your data, providing reliable metrics for all future SEO reporting.
Looking for our other SEO Services?
We focus on understanding your audience: what drives them to click, what they search for, and how they convert.
Our approach means we operate as a seamless extension of your team – friendly, down-to-earth, and plain-speaking.