Discover the simple, time-tested tactics you can use to make your mailpacks more attention-grabbing, reader-engaging, and high-converting, based on Red C’s 30 years of producing winning and profitable direct mail.

Your Key to Better Direct Mail gives you 19 tactics proven to boost engagement, with illustrative examples drawn from the winning mailpacks of 11 brands, including Royal London, Tower Health, Key Later Life and Forest Holidays.

Here a brief overview of what the guide teaches you:

• The 3 critical moments where you can deepen engagement and drive response.
• Why the most cost-effective envelope option comes with a hidden risk.
• The magic ‘d word’ that brings your proposition to life.
• How basic propensity data drove a massive uplift in bookings for one travel sector brand.
• And 15 other easy-to-implement ideas!