Your Partner for Sustainable Organic Growth
We’re an expert SEO agency team focused on understanding your audience: what drives them to click, what they search for, and how they convert. Our client-centric approach means we operate as a seamless extension of your team – friendly, down-to-earth, and plain-speaking.
You won’t find us burying recommendations or results in confusing SEO jargon. We give you straightforward advice, clear recommendations, and best practices based on years of experience, continuous research and finding solutions to ever-changing digital marketing challenges.
Search Engine Optimisation success stories
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Driving Online Visibility with SEO for Flowtech
Major industrial products distributor Flowtech approached us to help boost their SEO ahead of a major website relaunch, and a transition from catalogue to online marketing.
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Building blocks
We challenged ourselves to create a content hub for Selco Builders Warehouse with the aim of improving SEO, as well as promoting Selco’s range and expertise in the building trade.
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Boosting bookings for Greene King
We launched a brand-new website for Greene King which allowed users to book Function Rooms from their catalogue of pubs over the UK. Read all about it here.
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What is Search Engine Optimisation (SEO)?
Search Engine Optimisation, or SEO, is the process of improving a website’s visibility and organic ranking within Search Engine Results Pages (SERPs) to raise your organic visibility. While Paid Search involves bidding for clicks, SEO is earned click – a testament to your site’s relevance and authority in the eyes of search engines.
Our approach encompasses several key traditional SEO techniques, ensuring your site is optimised holistically:
On-page Optimisation: Content (including Titles & Descriptions), Keyword optimisation, Internal Linking.
Off-page Optimisation: Link building, Digital PR, Social Media engagement.
Technical Optimisation: Site and Page Speed, Core Web Vitals, Sitemaps and Robots.txt files.
No single element works in isolation, though. We make sure our recommendations consider all aspects of SEO holistically when reviewing your site. The starting point is a comprehensive SEO Audit.
Think of this as a comprehensive health check for your website, designed to flag what’s working, what isn’t, and where the most significant opportunities lie across on-page, off-page, and technical SEO. This knowledge provides us and you with a clear baseline and a strategic roadmap for sustained organic growth.
In today’s AI-driven search landscape, effective Search Optimisation takes more than mastering traditional on-page, off-page, and technical tactics. It’s about building genuine Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) that sophisticated algorithms and Large Language Models such as Gemini and ChatGPT can recognise and reward.
What are Google Algorithm Updates?
Google Algorithm Updates are continuous refinements to the complex rules that determine how web pages are ranked.
Think of them as regular improvements designed to deliver the most relevant, authoritative, and helpful content to users. From minor daily tweaks to significant “Core Updates,” these changes ensure search results remain high-quality, combat spam, and adapt to evolving user behaviour and new technologies.
Understanding these changes is essential, and our approach ensures your business stays aligned with Google’s latest directives, emphasising truly helpful, expert content.
What is AI Search?
The landscape of SEO in 2025 and beyond is rapidly evolving, driven by sophisticated advancements in Artificial Intelligence (AI) and Large Language Models (LLMs) such as Gemini by Google, ChatGPT, and Perplexity.
This shift means search engines are moving beyond simple keyword matching to deeply understand context, user intent, and deliver customised, often summarised, results – ushering in a new era of “AI Search” where visibility moves beyond the traditional click.
This transformation in how information is found is not something to fear. We specialise in this new era of AI-driven search, collaborating with you to position and optimise your content precisely so that these powerful tools can understand and leverage it, future-proofing your SEO and keeping you up-to-date on the search impact of LLMs.
E-E-A-T Driven SEO Philosophy
Earning Trust in the AI Era
In an online world overflowing with information, Google’s algorithms are increasingly focused on identifying truly high-quality, reliable content.
This is where E-E-A-T – Experience, Expertise, Authoritativeness, and Trustworthiness – comes in. Think of it as ethical SEO or trustworthy SEO.
Google’s helpful content guidelines are designed to evaluate the credibility and quality of content and its creators, and this is more crucial than ever in the age of AI-driven search. E-E-A-T is not just a buzzword for us – it is integral to our core strategy. We work with you to build your online presence with authoritative content not only to rank, but to genuinely earn the trust of both users and advanced search algorithms and LLMs.
Experience: Showcasing real-world engagement and practical application, ensuring your content’s insights are seen as authentic and relatable.
Expertise: Demonstrating deep, specialised knowledge and skill in your subject matter, establishing your brand as a leading voice.
Authoritativeness: Building recognition from reputable sources, positioning your website as a go-to authority in your industry.
Trustworthiness: Ensuring your content is accurate, honest, and reliable, inspiring confidence through transparent practices and a secure online presence.
Beyond Keywords
Optimising for the AI-Driven Future of Search
The days of solely optimising a landing page for individual keywords are behind us. The rise of AI models and LLMs means search engines now prioritise understanding the full context, user intent, and the overall structure of your content. AI in SEO is the future to optimise for.
This shift increases the likelihood of your content being used by AI, LLMs and custom results. We work with you to move beyond a singular keyword mindset, focusing instead on topic clusters and semantic SEO. This comprehensive approach helps you build undeniable authority and demonstrate deep expertise across a broader range of keywords and the complex questions users actually ask.
Integrated SEO Solutions Designed for Growth
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On-page SEO
Content is still king. Your on-page content is what helps search engines and LLMs understand your Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) about a topic. The more clearly you can demonstrate this, the better your results will be. Discover how we can help you optimise your on-page SEO – from content to Meta Titles & Descriptions, schema, and URL structure.
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Off-page SEO
What happens off your site is as important as what’s happening on it. Off-page SEO looks at the backlinks and digital PR your site receives. These efforts significantly boost your online performance. Learn how we can help you find the right publications and stories – from compelling press releases, to securing features in industry magazines and exclusive coverage for original research and findings.
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Technical SEO
Technical SEO may not be the most exciting, but understanding what works, what doesn’t, and how fast or slow your site loads and performs for users can fundamentally explain why you might not be appearing as often as you could be. We utilise several advanced tools to help audit and continually monitor your technical SEO. Discover the tools we use, and the importance of Core Web Vitals – and why user experience is an important ranking factor you can’t afford to ignore.
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Content Marketing
Creating high-quality, authoritative content that clearly demonstrates E-E-A-T is a core part of any successful SEO project. While on-page SEO refines existing content, new content creation is crucial for getting your site and pages seen. We have a cross-functional SEO and copywriting team that understands the importance of well-researched and written content that avoids outdated keyword stuffing tactics. Learn about the types of content marketing that could work for you – and why it’s time to think beyond the blog.
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E-commerce SEO
Selling online in a crowded marketplace can be tough – whether it’s insurance or the latest steam mop. We understand the importance of the user journey and optimising this from your category pages, through to the product page, and the purchase journey itself. Discover how E-commerce SEO can help you grow – and how we can help you spot issues in your checkout.
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Local & International SEO
Local and international SEO services are increasingly important if you operate in a defined area or multiple regions globally. Our team understands the importance of being visible exactly where your customers are searching and can help deliver results across diverse markets. Explore how local and international SEO can be optimised – from building local links to ensuring your international technical SEO is correctly configured.
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SEO Migration Services
A website migration is a significant change. Whether it’s a domain name change or a site redesign, it’s critical to ensure your site is technically configured correctly. Our team can help review your old and new sites, guiding you through the steps needed to migrate with minimal issues and maximum retained SEO performance. Learn more about our SEO Migration services – investing the time before a migration can save you headaches in the long run.
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SEO Reporting
You may have the right setup or an internal team to manage SEO day-to-day, but sometimes you might need help getting your SEO reporting to a place that’s easy to access, easy to share, and easy to filter. We offer a range of flexible and customisable reports built in Looker Studio that can help with this. Whether you need SEO reporting as part of a project, or on its own, see how we can help – combine your SEMRush, GA4, and Search Console data to get a holistic picture of your SEO efforts.
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Tagging & Tracking
Understanding what users do on your site once they land there is just as important as understanding how they got there. We can help create custom tags and tracking for your site, from small actions to entire purchase journeys. Discover what you can track and learn about your customers – with access to Google Tag Manager and tools like Zuko.
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SEO Audits
We begin every SEO partnership with an in-depth SEO audit that covers on-page, off-page, and technical SEO. This helps us truly understand where your site currently sits – what’s working, what isn’t, where the opportunities are, and what the priority actions should be. We appreciate that budgets don’t always allow everything to be actioned, so we’ll work with you to prioritise changes that’ll drive the most significant impact. It may not be pretty to look at, but we’re here to make it easy to understand. Learn more about our audits and what they cover – from understanding how Google perceives your website, to its technical limitations and speed.
Your success is our metric How we partner with you
As a Manchester-based Search Engine Optimisation Agency with 25+ years of experience, we know that understanding your audience and unique KPIs is what will truly deliver the results you want to see.
It’s not about overloading you with PowerPoint slides and dull reports. It’s about delivering the numbers that matter most for your business. We’re not a fluffy agency, and we don’t rely on SEO jargon. We provide proven SEO strategies that deliver. We like to keep things down-to-earth and friendly, working as an extension of your team. This enables us to collaborate more closely and deliver exactly what you need with transparent communication across email, calls, Teams Meetings, or in-person sessions.
Our reporting is tailored to your specific requirements and will evolve as your business evolves. You’ll be given a dedicated contact point, and we’ll agree on a regular series of meetings that work for you and your team.
Need weekly calls on Teams? We can do that.
Prefer a fortnightly check-in and automated results weekly? No problem.
Need a drop-in session every month for guidance? You’ve got it.
By working as an extension of your team, we offer the flexibility and dedicated support needed to achieve your growth and KPI targets. We’ll also keep you updated on what’s happening in search, what’s changing, what it means for you, and what actions – if any – you need to take. Our team keeps up-to-date with the latest developments, so you don’t have to. Speak to our SEO experts today
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Q.How long does it take to see SEO Results?A.
There is no magic wand. SEO is about making strategic, incremental gains that lead to sustainable growth over time. New pages and content require months to be fully indexed, monitored, updated, and adjusted. However, combining SEO with PPC activity can often accelerate initial visibility, as both channels work together.
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Q.How much do your SEO services cost?A.
We are honest and upfront, offering a range of packages tailored to your specific needs. Whether you require a lighter steer with less frequent guidance or prefer us to take the reins with regular, weekly calls, we have a solution that should work for you. For requirements that fall somewhere in the middle or are entirely bespoke, we are always happy to discuss your needs further to find the perfect fit.
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Q.Do you guarantee rankings in Search Results?A.
No, and we wouldn’t recommend an agency that claims to.
Effective SEO is about investing consistent time and effort in implementing core principles, diligently monitoring results, making adjustments, and refining your content. While “black hat” techniques might offer quick, temporary gains, they ultimately harm your site in the long run. Recovering from a search penalty is often far more challenging than investing the time and effort correctly from the outset.
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Q.How do you measure SEO Success?A.
SEO success can take many forms, and what we measure will always be based on a thorough understanding of your business and its unique goals. It could be increased clicks, form fills, sales, or improved rankings and visibility. In the age of AI-driven SEO, we also factor in visibility and brand mentions within AI searches. For all SEO clients, we build a custom dashboard so you have real-time, hard numbers on your site’s overall performance.
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Q.What’s the difference between PPC and SEO?A.
PPC (Pay Per Click) involves bidding on keywords for immediate, paid visibility. It can drive quick results, is highly dynamic, and easily adjusted. Our PPC specialist team is certified across Google products and Bing, and they work closely with our SEO specialists. SEO, on the other hand, is considered an earned click. It requires sustained effort to appear in search results, and once there, to convince a user with compelling Meta Titles and Descriptions to click. It’s a long-term investment.
Both PPC and SEO have immense value, and they work exceptionally well when considered holistically. Mirroring your PPC and SEO efforts can significantly amplify gains beyond what either channel achieves on its own. Learn about our PPC team and services and how they could help you – our team has expertise spanning Search Ads, Display, Performance Max, Shopping, and Demand Gen.
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Q.What SEO tools and services do you use?A.
We use a range of tools to deliver our SEO services, including familiar platforms such as Google Analytics 4 and Google Search Console, as well as powerful solutions like Answer the Public and SEMrush. Our teams utilise these tools daily, undertake continuous training, and continually explore additional innovations that deliver value to our clients.
If you need help with an SEO tool, we might be able to provide extra assistance. We also offer a range of masterclass training sessions, both in-person and online, for many of these tools.
Red C really took the time to understand our business from the start
