Email Marketing in 2026, Insights from a Leading Email Marketing Agency

Email Marketing in 2026, What Businesses Need to Know

January 2026• Steve White 5 mins

Email marketing has been declared “dead” more times than most digital channels, yet as we move into 2026 it remains one of the most powerful, reliable and profitable tools available… Read More

Best practices for optimising Core Web Vitals in 2026

January 2026• Chris Morey 3 mins

By 2026, the technical requirements for search visibility have matured. We consider Core Web Vitals (CWV) to still be a foundational element of a modern search strategy. In our… Read More

A picture of the word 'SEO' in a pattern.

5 Essential SEO tips for 2026

January 2026• Chris Morey 3 mins

The search landscape has shifted significantly since the era of simple keyword placement. In our experience, many businesses cling to legacy tactics and metrics that prioritised volume over value. As… Read More

The Ultimate Guide to Post Sale Emails: Boost Customer Loyalty Through Email Marketing

November 2025• Steve White 5 mins

As a business owner, your responsibilities are vast. You need to keep your customers happy, satisfy shareholders and investors, and focus on the long-term growth of your products or services. Read More

The simple error that instantly condemned this direct mail to the recycling bin

June 2025• Stuart Clark 3 mins

On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in… Read More

Why online-only businesses like Hello Fresh use direct mail for acquisition and retention

May 2025• Stuart Clark 3 mins

It’s tempting to believe that modern, online-only brands are strictly online-only marketers. But this is far from the truth. Global digital brands, such as Subway, Google, Amazon, Domino’s, GoPuff, and… Read More

How localised, connected mail plays a key role in EE’s flagship brand campaign

May 2025• Stuart Clark 2 mins

Broadband provider EE has been running a massive brand campaign for almost 18 months now, with new TV adverts showing how the brand delivers its best-in-class connectivity to… Read More

Best practices for optimising Core Web Vitals in 2023

April 2023• Chris Morey 3 mins

Looking for the latest technical standards? Since 2023, Google has updated its Core Web Vitals to prioritise INP over FID. Click here to read our current… Read More

How to use personalisation to boost the performance of your email marketing

August 2022• Steve White 4 mins

Personalisation is one of the most effective ways to boost your email marketing performance. Read our handy tips and advice. Read More

The ultimate guide to email frequency: How much is too much email marketing?

August 2022• Steve White 4 mins

How often should you send email marketing messages? And how much is too much? Here we'll break down the different types of email frequencies so you can determine what works best for your business! Read More

25 need-to-knows for making direct mail work

July 2019• Stuart Clark 3 mins

Part 1 At the time of writing Red C is on job number 25017. This means we’ve produced over twenty-five thousand pieces of direct marketing in the agency’s 25 year… Read More

Red C goes for growth with new Managing Director appointment

August 2018• Betty McMahon < 1 mins

Steve White, former Strategy Director at Manchester-based Red C, is appointed MD as the agency strengthens the senior management team to deliver an ambitious three-year growth plan. Red C is… Read More

Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns