Email Marketing in 2026, Insights from a Leading Email Marketing Agency

Email Marketing in 2026, What Businesses Need to Know

January 2026• Steve White 5 mins

Email marketing has been declared “dead” more times than most digital channels, yet as we move into 2026 it remains one of the most powerful, reliable and profitable tools available… Read More

Best practices for optimising Core Web Vitals in 2026

January 2026• Chris Morey 3 mins

By 2026, the technical requirements for search visibility have matured. We consider Core Web Vitals (CWV) to still be a foundational element of a modern search strategy. In our… Read More

A picture of the word 'SEO' in a pattern.

5 Essential SEO tips for 2026

January 2026• Chris Morey 3 mins

The search landscape has shifted significantly since the era of simple keyword placement. In our experience, many businesses cling to legacy tactics and metrics that prioritised volume over value. As… Read More

The Ultimate Guide to Post Sale Emails: Boost Customer Loyalty Through Email Marketing

November 2025• Steve White 5 mins

As a business owner, your responsibilities are vast. You need to keep your customers happy, satisfy shareholders and investors, and focus on the long-term growth of your products or services. Read More

The Renaissance of Direct Mail: Why Print Marketing Is Making a Comeback

July 2025• Steve White 4 mins

In an era dominated by digital advertising, direct mail, once considered old-fashioned, has quietly staged a remarkable comeback. Over the past few years, savvy marketers in both B2B and B2C… Read More

The simple error that instantly condemned this direct mail to the recycling bin

June 2025• Stuart Clark 3 mins

On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in… Read More

Why online-only businesses like Hello Fresh use direct mail for acquisition and retention

May 2025• Stuart Clark 3 mins

It’s tempting to believe that modern, online-only brands are strictly online-only marketers. But this is far from the truth. Global digital brands, such as Subway, Google, Amazon, Domino’s, GoPuff, and… Read More

How localised, connected mail plays a key role in EE’s flagship brand campaign

May 2025• Stuart Clark 2 mins

Broadband provider EE has been running a massive brand campaign for almost 18 months now, with new TV adverts showing how the brand delivers its best-in-class connectivity to… Read More

A successful switch to a hybrid working model

July 2024• Steve White 2 mins

We’re saying goodbye to Anchorage Quay and fully embracing our hybrid setup. The agency first moved to Anchorage 1 in September 2008, having previously been based on Minshull Street in… Read More

A review of this Boden Director’s letter

April 2024• Stuart Clark 4 mins

A Director’s Letter works by breaking the routine. A personal letter from an authority figure – such as a director or head of department – comes as a pleasant surprise to the customer and, in our experience, will always generate a response. Read More

How we’re helping a £100 million business transition from the offline world to online dominance

July 2023• Steve White < 1 mins

Early in 2021, Red C was approached by Flowtech, a leading distributor of hydraulic and pneumatic products and parts to industry. With a £100m turnover and over 120k products in… Read More

Boosting digital performance for Inizio Healthcare

July 2023• Steve White < 1 mins

We have been working with Ashfield Healthcare (now Inizio Healthcare) since 2018. Our relationship began as an SEO focused one, but our remit has evolved significantly over the last 4… Read More

Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns