In a world increasingly dominated by digital advertising, direct mail—often considered old-school—has quietly made a strong comeback. Over the last few years, savvy marketers in both B2B and B2C sectors have begun to rediscover the…
Read more
JD Williams asked us to create an effective piece of direct mail that would encourage the lowest spending segments to order, and ultimately, spend more with them.
Read More
After mailing the customers with a warning that they are close to failing to qualify as a VIP earlier on in the year, we had to find a way to…
Read More
Find out how we used segmentation to boost response and re-engage with customers who hadn't bought from the brand recently.
Read More
In 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers.
Read More