Direct mail still works
Red C makes it work better
Direct mail remains one of the most effective ways to engage customers in a world filled with digital noise. It is personal, trusted and proven to deliver higher recall and longer engagement than many online channels. However, the difference between an average mailer and a high-performing campaign can be significant.
At Red C, we use frameworks respected across the industry to guide our strategy and improve outcomes, including our Direct Mail Fall Out Model. This model tracks how readership and response decline at key points in a mailer. It shows how stronger targeting, compelling creative and clear calls to action can reduce fallout and improve results. It is informed by research into how recipients open, consider and act on direct mail.
The model helps us optimise campaigns to keep audiences engaged at every stage of the journey from first glance to taking action.
Direct Mail success stories
-
Direct mail testing for Your Co-op Travel
For the Autumn 2023 Edition of Your Co-op Travel magazine, we ran a direct mail test to see if a physical or digital copy of the magazine would…
Read More -
Direct Mail success for Forest Holidays
The turn of the year is always vital for travel companies, and Forest Holidays asked Red C to produce an attractive direct mailpack to drive bookings by reactivating lapsed customers…
Read More -
Direct Mail Drives Bookings for Ramblers Walking Holidays
In 2021, as the world began to open up for travel, Ramblers Walking Holidays wanted to find a more cost-effective way to stimulate bookings using direct mail. A new digital…
Read More -
Making more of Your Co-op Travel
With travel bans lifted across the world, and more and more people starting to planning holidays again, our client felt the time was right to whet the appetite of their…
Read More -
The Key to harder working direct mail
Find out how we were challenged to take on a well established banker pack for Key Group and came out on top!
Read More -
Topping up sales for Royal London
Find out how Red C produced a 174% uplift in sales for Royal London through a simple piece of hardworking direct mail. As you'll see the results were spectacularly good!
Read More
Direct mail services provided by Red C
As a full-service direct mail agency, we offer everything you need in one place. You can choose a fully managed service or select individual components that support your existing team.
Direct mail planning and strategy
Every successful campaign begins with a strong strategic foundation.
Red C provides detailed planning that ensures your direct mail is targeted, relevant and commercially effective. Our planning and strategy services include audience segmentation and profiling, data insight and suppression planning, offer development and message frameworks, creative strategy and format selection, forecasting, return on investment modelling and volume planning, along with cost control and postal optimisation.
Our approach is guided by data and insight. It incorporates the Direct Mail Fall Out Model to identify where recipients may disengage and how to keep engagement strong throughout the mailer experience.
Direct mail copywriting
High-impact direct mail relies on persuasive, benefit-led copy. At Red C, our specialist direct response copywriters craft messaging that reflects your brand voice and motivates action.
We create personalised letters and mailpacks, sales and promotional mailings, travel and lifestyle brochures, inserts, leaflets and postcards. We also produce adaptable copy for multiple audiences, business-to-business lead generation mail and business-to-consumer acquisition, retention and loyalty campaigns.
Every piece is written with the recipient in mind. It optimises engagement and response at every stage of the Direct Mail Fall Out Model.
Direct mail creative and design
Your mailer must stand out the moment it reaches the recipient. Red C produces visually striking and conversion-focused design that captures attention and encourages engagement.
Our creative services include complete mailpack design, including letters, leaflets and envelopes. We develop formats that encourage opening and reading. Personalised creative treatments, catalogue and brochure design and creative variants for testing are all part of the process. Layouts are built on brand consistency and performance principles.
Every design decision is informed by insight into how visual hierarchy, clear messaging, and engaging formats reduce fallout and retain readership throughout the mailer.
Direct mail production and print management
Red C ensures your campaign is produced to the highest standard and delivered on time. Our long-term relationships with trusted United Kingdom printers guarantee quality, accuracy and value.
Production services include print sourcing and management, data processing and personalisation, paper and format recommendations, envelope production and enclosing, environmentally responsible print options, mailing partner management and postal planning alongside cost optimisation. We manage the entire production process from artwork to doorstep.
Every piece is carefully produced to maintain maximum engagement and impact.
Direct mail reporting and performance analysis
Clear reporting is essential for optimisation and improvement.
Red C provides detailed insight that shows exactly how your campaign performed. Reporting includes real-time performance dashboards, response and cost per acquisition analysis, revenue and return attribution, comparison between control and test groups, audience and segment insights and strategic recommendations for future campaigns.
By comparing actual results against expected patterns in the Direct Mail Fall Out Model, we can identify what works, what does not and how to maximise engagement in future mailings.
Direct mail auditing
Red C’s direct mail auditing service is primarily focused on creative effectiveness.
We review your copy and design to ensure messaging is clear, compelling and structured to maximise engagement and minimise fallout.
The audit examines how well the creative communicates your offer, captures attention and motivates action. In addition to creative assessment, we can provide guidance on broader aspects of your campaign, including data decisions, targeting, segmentation and overall strategy.
You receive a clear and actionable report with recommendations to improve creative impact and optimise campaign performance across all stages of the mailer journey.
Project management and day-to-day campaign delivery
Red C ensures smooth and stress-free campaign delivery from start to finish.
Our project management team oversees timelines and workflow, supplier and partner coordination, data checks and approvals, regulatory and brand compliance, quality assurance throughout production, postal scheduling and dispatch and ongoing monitoring and issue resolution.
We provide clear communication, full transparency and campaigns delivered exactly as planned.
Business-to-business direct mail services
Business-to-business direct mail is a specialist area for Red C.
In competitive markets, we help brands stand out with mail that engages decision makers and supports sales teams while strengthening lead generation. Our business-to-business services include lead generation mailings, account-based marketing mailings and high-value dimensional mail.
We help your brand reach the right people with compelling content that keeps them engaged through every stage of the Direct Mail Fall Out Model.
Business to consumer direct mail services
Red C delivers large-scale consumer campaigns across travel, retail, financial services, insurance, lifestyle, utilities and more.
We design and deliver direct mail that drives response and increases conversion.
Our consumer campaigns include customer acquisition programmes, reactivation and win back mailings, renewal and retention campaigns, cross-sell and upsell communications, seasonal and promotional activity and loyalty and reward programmes.
Our understanding of consumer behaviour and fallout patterns ensures every piece is relevant, timely and impactful.
Catalogue and brochure production
Red C also specialises in catalogue and brochure production for brands that rely on visual storytelling and detailed product presentation. We have produced catalogues and brochures for Great Rail Journeys, Freemans and Jet2holidays.
Services include catalogue planning and structure, creative direction, layout, copywriting, image selection and retouching, artwork and pre-press management and large volume print handling.
Every catalogue is designed to maximise engagement, reduce fallout and drive commercial results.
Why brands choose Red C
-
Trusted by Big Brands
Major organisations rely on Red C for consistently successful direct mail.
-
Comprehensive Capability
We manage every stage of the process for complete control and quality.
-
Insight Led Approach
Our work is guided by data, behavioural psychology and proven response principles, including our Direct Mail Fall Out Model.
-
Creative Focused on Results
Copy and design is created to persuade, inform and prompt action.
-
Commercial Focus
We prioritise response, revenue and long-term customer value.
-
Transparent Reporting
We provide clear evidence of performance and actionable insights for improvement.
Work with Red C on your next Direct Mail Campaign
Whether you need a complete direct mail programme or support for specific components, Red C is ready to help. We create campaigns that deliver measurable, repeatable success.
Contact Red C to begin your next direct mail campaign.