As the SEO agency for Bensons for Beds, we were tasked with improving their organic visibility. As well as making technical improvements to the site, we also put in place a content marketing strategy for gaining quality inbound links to the website.
One element of this content strategy was the launch of an informative video infographic called a ‘History of the Bed’, supported by a content-rich landing page. Red C undertook all the research required to script the infographic and write the 3,000-word landing page, before producing a range of style setters. To bring the ‘History of the Bed’ to life we needed to team up with a talented bunch of animators. Step forward Kilogramme based in Manchester’s Northern Quarter. They took on Red C’s style setters and script to develop a piece of animation that’s both engaging and educational – revealing the 10,000-year history of the bed in two minutes flat.
The infographic was promoted via all marketing channels. Red C also conducted a significant ‘seeding’ initiative to ensure that it was seen by customers and prospects alike. Not only did the landing page rocket towards the top of the Google ranking – a position it still occupies today – but it was also “Highly Commended” at the 2015 Webby Awards.