Forward fashion
July 2018 < 1 mins
After a break from TV in AW17, it was our job to help Fashion World make a BIG impression on their return. We did just that!
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The simple error that instantly condemned this direct mail to the recycling bin
On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…
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