Red C and Chief Productions launch the New Spring DRTV campaign for Fashion World

Ella Lindsay < 1 mins

Red C and Chief have created a new 30” Spring DRTV campaign for Fashion World (N Brown Group plc) which will air from today across ITV, Channel 4 and Sky channels.

The Spring 2019 TV campaign follows on from the highly successful Autumn/Winter 2018  ‘Make it Happen’ television advert which debuted last year.

The Spring 2019 advert was filmed with the production company Chief in Manchester, and directed by New York based Director, Daniel Cohen.

The Ad shows our Fashion World model stepping through her Fashion World wardrobe into a magical world. She goes through each scene making things around her come to life and happen. Through a culmination of live action and stop-motion technology, the audience is invited to explore a huge range of Fashion World products that will make this season ‘Colourful, Sunny and Active.’

“By stepping beyond the wardrobe, we can showcase Fashion World’s full department offering – including Fashion, Homeware and leading electrical brands” said Clare Absolon, Art Director at Red C. “We have a great product range to work with and they look great against a pop colour palette.”

“It was an absolute pleasure working with all the Fashion World team with this instalment of Spring 2019. The Ad is full of energy and showcase’s a great range of product available from Fashion World.” Said Shitha Bharucha, Account Director at Red C

“We’re really pleased with the ad we’ve created this season, and we love how it’s moved on from Autumn/Winter with so much colour. It’s been a really collaborative process throughout and we think it looks great!” Said Grace Sinclair, Brand and Advertising Manager at N Brown Group plc.


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