Red C head to the Canaries to create the new Ambrose Wilson DRTV campaign

Ella Lindsay < 1 mins

Red C has teamed up with Chief productions in Media City, Manchester to deliver the new spring/summer DRTV campaign for Ambrose Wilson.

Directed by Nate Camponi, the 30” ads bring the brand’s ‘Made For You’ proposition to life on screen. The spring ad airs from today across ITV, Channel 4 and Sky channels.

Both spring and summer edits were shot on location in the sunny Canary Islands of Fuerteventura and Gran Canaria. The campaign showcases the latest Made For You collection throughout a sequence of look book style scenes – whilst highlighting the fantastic range of fits, sizes and flattering details.

“It was an absolute pleasure working with all the Ambrose Wilson Team alongside Chief, and having such a fantastic Director like Nate on this project” said Shitha Bharucha, Account Director at Red C.

“The beautiful locations were the perfect backdrop to tell each of our stories ‘busy days’, ‘special occasions’ and ‘relaxed afternoons’, which strengthened our offering that you can find looks that are made for you – and your lifestyle, too!” said Clare Absolon, Art Director at Red C.


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