Red C to Deliver Digital Strategy for Thane Direct

Ella Lindsay < 1 mins

MediaCityUK’s Red C showcased their skills and knowledge to beat 9 other agencies to become Thane Direct’s digital agency partner.

Thane Direct is a major player in the direct response market, delivering innovative propositions from product concept to completion through their omi channel approach.     Part of Thane International group, which has fully integrated operations and market leading positions in the USA, Canada, Mexico, Latin America, UK, Ireland, Sweden, Norway, Denmark, Finland, Netherlands, Australia and New Zealand.

As one of the UK’s most trusted home shopping brands already bringing the best and most innovative products to their customers through DRTV and Retail partnerships, Red C will be working to introduce new customers to the brand and drive significant online growth.

“We were so impressed with Red C’s thorough recommendations and proposals for online growth, we knew we needed a partner who can help us understand our customer from the initial research phase, through the consideration, the purchase journey, and beyond ” said Lindsay-Jane Vines, President.

“We are absolutely thrilled that Thane Direct has put their trust in Red C to support them in the continued development of their digital channels” added Steve White, managing director at Red C.

“It’s a market that we’ve proven time and time again can work well, so we’re delighted to get started driving growth and improving the customer experience end-to-end”


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