In a world increasingly dominated by digital advertising, direct mail—often considered old-school—has quietly made a strong comeback. Over the last few years, savvy marketers in both B2B and B2C sectors have begun to rediscover the…
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Optimizing Core Web Vitals is critical for improving website performance and search engine rankings. To achieve this, businesses can follow best practices such as improving Largest Contentful Paint, optimizing First… Read More
Email marketing can be incredibly powerful if done right, but it also has the potential to backfire on you if not executed properly. That's why it's important to know how to boost your click through rates. Read More
As an email marketing agency, who has worked alongside Manchester City Football Club, Swinton Insurance, Dulux and Eurostar, and delivered 1000s of results reports, we thought we were very well placed to deliver this guide. Read More
Meta descriptions are often the first thing searchers see when they visit your website. They're also an opportunity for you to get a good idea of what content a visitor will find on your site and whether they'll be interested in it. Read More
Yes, I’m undoubtedly biased, but I believe Red C is the best email marketing agency in England. As an agency, we strive to deliver the best email programme possible for the budget that our clients have available. No email programme is optimised, but we’ll get as close to optimisation as we possibly can. Read More
Email marketing can be extremely profitable for your business. If you use it right, that is. Email marketing is the process of acquiring email addresses and sending… Read More
Read on for our quick guide on how to get set up with email marketing and start reaching more people than ever before! Read More
Email marketing is a powerful way to reach your audience and customers, if you do it right. Here’s an overview of what it is and how it works, plus the main reasons why email marketing is one of the best ways to generate revenue for your business. Read More
Re-engagement emails are a simple, yet powerful way to revive a waning email list. However, simply sending out a few emails won't solve all your problems. Constructing the perfect re-engagement email is an art and science that requires careful consideration of your audience and their needs. Read More
In this article, we'll explore how you can leverage welcome emails — one of the most important aspects of email marketing — to turn your subscribers into brand ambassadors. Read More
As a business owner, you have many responsibilities. You need to keep customers happy, satisfy shareholders and investors, and focus on the future of your products or services. One thing… Read More
The abandoned basket email can be a powerful marketing tool for any ecommerce business. By taking the time to craft an email that is relevant, personalized and follows best practice, you're sure to see an increase in your sales. Read More
