Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns

January 2026•Steve White 6 mins

As 2026 unfolds, businesses are facing an increasingly complex marketing landscape. Digital channels are overcrowded, consumer attention is limited, and advertising costs continue to climb. While many marketers turn to social media and online ads…

25 need-to-knows for making direct mail work

July 2019• Stuart Clark 3 mins

Part 1 At the time of writing Red C is on job number 25017. This means we’ve produced over twenty-five thousand pieces of direct marketing in the agency’s 25 year… Read More

5 Basic SEO Tips for 2018

August 2018• Chris Morey 5 mins

Search engine algorithms and user behaviours have evolved significantly since this was written in 2018. To ensure your business is using the latest performance-driven tactics, read our latest guide:… Read More

Red C goes for growth with new Managing Director appointment

August 2018• Betty McMahon < 1 mins

Steve White, former Strategy Director at Manchester-based Red C, is appointed MD as the agency strengthens the senior management team to deliver an ambitious three-year growth plan. Red C is… Read More

Copywriting for email: encouraging action

July 2018• Steve White 2 mins

If you’ve read our previous articles you’ll have learnt that our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing for email. Capture attention Sustain… Read More

Copywriting for email: sustaining interest

July 2018• Steve White 3 mins

Our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing for email. Capture attention Sustain interest Encourage action In last month’s article, we focused on… Read More

Copywriting for email marketing: Capturing attention

May 2018• Steve White 3 mins

Over the last few years, we’ve hosted more than a dozen Email Marketing Masterclasses. One session that always gets great feedback from delegates is ‘Copywriting for Email’, delivered by our… Read More