Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns

January 2026•Steve White 6 mins

As 2026 unfolds, businesses are facing an increasingly complex marketing landscape. Digital channels are overcrowded, consumer attention is limited, and advertising costs continue to climb. While many marketers turn to social media and online ads…

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Does email marketing work in 2022?

July 2022• Steve White 3 mins

The short answer is YES! When done correctly email marketing is still an incredibly powerful marketing tool. Everyone uses email Believe it or not, but there are over 3.9 billion… Read More

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Is email marketing dead?

July 2022• Steve White 3 mins

We’re here to dispel the rumor that email marketing is dead. There's no doubt that there are new challenges, but it's still an essential part of online sales and lead generation. It continues to be a great way to reach out to your customers and has many different uses for businesses of all kinds. Read More

Laptop focused on email marketing

What are the benefits of email marketing?

July 2022• Steve White 4 mins

In this blog article, we outline the benefits of email marketing. We cover how cost-effective it is, how easy it can be to set up and, most importantly, how rewarding it can be. Read More

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How to choose an email marketing agency

June 2022• Steve White 5 mins

Finding the right email marketing agency for your business can be challenging. Read our handy guide entitled 'How to choose an email marketing agency? Read More

Number 7

7 Proven Email Marketing Tips to Boost Engagement Rates and Drive Results

June 2022• Steve White 4 mins

It's no secret that email marketing can be a great tool for engaging your audience. Here are 7 tips to boost your engagement rates. Read More

Best Time to Send Email Marketing: A Complete Guide to Higher Open Rates and Conversions

June 2022• Steve White 5 mins

So when is the best time to send email marketing? Let's take a look at some tips that can help you find out. Read More

Email marketing spam

How to avoid email marketing spam filters

June 2022• Steve White 3 mins

Nothing is more frustrating than working on a campaign or email for weeks, only to have it land in the recipient's spam box. In this post, we'll give you some great tips to avoid ending up in spam purgatory. Read More

Tips to run cold email marketing campaigns

June 2022• Steve White 4 mins

Is cold email marketing dead? Well, it is if it is done badly! Read our tips and our best practices for reaching out to your prospects and getting them interested in your brand, product and service. Read More

Number 5

Five ways to improve your email marketing open rates

June 2022• Steve White 4 mins

Email marketing can be a powerful way to connect with your audience and drive traffic to your website, but it works best when people actually open your emails. Fortunately, there… Read More

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The ultimate guide to email newsletters

May 2022• Steve White 6 mins

In this post, I’ll show you how to create your own email newsletter from start to finish. We’ll cover everything from setting up your account and designing the perfect template for your emails to choosing content and growing your audience. Read More

Using gamification to boost customer engagement

March 2022• Steve White 4 mins

Gamified marketing campaigns For a couple of years now, Red C have been creating highly engaging game-based marketing campaigns for clients such as Getting Personal, Thane UK, Police Mutual,… Read More

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What is the future of email marketing?

February 2022• Steve White 4 mins

The future of email marketing is bright, but you have to be smart about how you use it. More email marketing personalisation Email marketing is an inherently personal medium. It’s… Read More

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