In a world increasingly dominated by digital advertising, direct mail—often considered old-school—has quietly made a strong comeback. Over the last few years, savvy marketers in both B2B and B2C sectors have begun to rediscover the…
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Nothing is more frustrating than working on a campaign or email for weeks, only to have it land in the recipient's spam box. In this post, we'll give you some great tips to avoid ending up in spam purgatory. Read More
Is cold email marketing dead? Well, it is if it is done badly! Read our tips and our best practices for reaching out to your prospects and getting them interested in your brand, product and service. Read More
Email marketing can be a powerful way to connect with your audience and drive traffic to your website, but it works best when people actually open your emails. Fortunately, there… Read More
In this post, I’ll show you how to create your own email newsletter from start to finish. We’ll cover everything from setting up your account and designing the perfect template for your emails to choosing content and growing your audience. Read More
Gamified marketing campaigns For a couple of years now, Red C have been creating highly engaging game-based marketing campaigns for clients such as Getting Personal, Thane UK, Police Mutual,… Read More
The future of email marketing is bright, but you have to be smart about how you use it. More email marketing personalisation Email marketing is an inherently personal medium. It’s… Read More
Over the years I’ve had many conversations regarding email frequency. “I think we might be sending too much email” and “we need to be careful not to bombard our customers… Read More
As every email marketer knows, celebrations mean sales. Mother’s Day, Father’s Day, Easter and Christmas are all celebratory occasions that coincide with a big spike in people buying. So, it’s… Read More
Automated email marketing should be every marketer's best friend. Find out why. Read More
Part 1 At the time of writing Red C is on job number 25017. This means we’ve produced over twenty-five thousand pieces of direct marketing in the agency’s 25 year… Read More
Over the last 8 years, SEO practices have seen a tremendous evolution. Search Engines are now more intelligent and unpredictable than ever before, which means that marketeers across the globe… Read More
Over the last few years, we’ve hosted more than a dozen Email Marketing Masterclasses. One session that always gets great feedback from delegates is ‘Copywriting for Email’, delivered by our… Read More
