WIP – Best Practices for Optimizing Core Web Vitals

Optimizing Core Web Vitals is critical for improving website performance and search engine rankings. To achieve this, businesses can follow best practices such as improving Largest Contentful Paint, optimizing First Input Delay, enhancing Cumulative Layout…

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A guide to email marketing metrics

As an email marketing agency, who has worked alongside Manchester City Football Club, Swinton Insurance, Dulux and Eurostar, and delivered 1000s of results reports, we thought we were very well placed to deliver this guide. Read More

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Writing meta descriptions that work

Meta descriptions are often the first thing searchers see when they visit your website. They're also an opportunity for you to get a good idea of what content a visitor will find on your site and whether they'll be interested in it. Read More

The best email marketing agency in England

Yes, I’m undoubtedly biased, but I believe Red C is the best email marketing agency in England. As an agency, we strive to deliver the best email programme possible for the budget that our clients have available. No email programme is optimised, but we’ll get as close to optimisation as we possibly can. Read More

Does email marketing work?

Email marketing is a powerful way to reach your audience and customers, if you do it right. Here’s an overview of what it is and how it works, plus the main reasons why email marketing is one of the best ways to generate revenue for your business. Read More

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The ultimate guide to re-engagement emails

Re-engagement emails are a simple, yet powerful way to revive a waning email list. However, simply sending out a few emails won't solve all your problems. Constructing the perfect re-engagement email is an art and science that requires careful consideration of your audience and their needs. Read More

Email marketing mistakes to avoid

A lot of businesses struggle with email marketing. They're not sure what to write in the subject line, they don't know why they're sending an email, and they send their emails way too infrequently. Read our handy blog called "Email marketing mistakes to avoid". Read More