Using gamification to boost customer engagement

Gamified marketing campaigns For a couple of years now, Red C have been creating highly engaging game-based marketing campaigns for clients such as Getting Personal, Thane UK, Police Mutual, Aldermore and AkzoNobel. They’ve been hugely…

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From High Street to Click Street

How Google Shopping is Transforming Online Fashion Retailing Type ‘Froogle.com’ into your favourite search engine – duh – and you’ll find yourself directed to Google Shopping, because not so long… Read More

Fighting for First Clicks

The Battle between Bought and Earned Rankings on Google There’s a war going on, right now, on one of the most hotly contested battlefields of digital advertising – the Google… Read More