Is direct mail dead?

Introduction Direct mail marketing is alive and well. It’s true that email, social media, and other digital advertising have become popular over the years. However, these methods don’t always show results as quickly or effectively…

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From High Street to Click Street

How Google Shopping is Transforming Online Fashion Retailing Type ‘Froogle.com’ into your favourite search engine – duh – and you’ll find yourself directed to Google Shopping, because not so long… Read More

Fighting for First Clicks

The Battle between Bought and Earned Rankings on Google There’s a war going on, right now, on one of the most hotly contested battlefields of digital advertising – the Google… Read More