Picture perfect emails
May 2018 < 1 mins
The UK’s leading photographic specialist approached Red C to develop an eCRM programme that would deliver significant ROI.
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The simple error that instantly condemned this direct mail to the recycling bin
On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…
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