Red C has been appointed by call intelligence platform, ResponseTap, to handle its online and offline marketing in both the UK and US following a successful trial period.
With offices in Manchester and New York, ResponseTap is a pioneer in call tracking technology, for digital marketing, PPC, search agencies and in-house marketeers. Its product closes a crucial reporting gap in any company’s marketing analytics. ResponseTap works with some of the UK’s largest brands including Aviva, Virgin Money, Hiscox, Wickes and WhatCar?
Nick Ashmore, Vice President of Marketing at ResponseTap said:
“We first met with Red C in August last year and from that point onwards they’ve done nothing but impress us with their strategic insight and creativity. I would go as far as to say, they have restored our faith in agencies. We see Red C as an integral part of the team and look forward to working with them on many more projects in the future”.
Steve White, Strategy Director at Red C, said: “We are absolutely thrilled to have been appointed by ResponseTap to work alongside their exceptional marketing team. It’s very rare to meet a group of people who are willing to be challenged and are open to fresh ideas”.
“Their ethos of being disruptive in what is a crowded martech space is one that we’ve completely embraced and we’re looking forward to contributing to ResponseTap’s success in the future”.
Red C will be responsible for ResponseTap’s campaign activity in both the UK and the US, as well as the continued development of their website and SEO.