The simple error that instantly condemned this direct mail to the recycling bin

June 2025•Stuart Clark 3 mins

On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…

Record results for Getting Personal

July 2020 < 1 mins

Getting Personal came to us to help grow their affiliate programme, with the aim of turning the channel into a core revenue stream for the business.