Why email marketing still matters (and works)
In a saturated digital landscape, email remains one of the most effective channels for reaching customers directly. When done right, email marketing:
- Builds relationships and keeps your brand top-of-mind.
- Drives traffic, conversions, and repeat business.
- Delivers measurable, data-driven results through opens, clicks, and conversions.
- Enables segmentation, personalisation, and targeted automation to maximise relevance and ROI.
But the difference between email marketing that performs and email marketing that under-delivers lies in execution — strategic planning, compelling copy, design that works across devices, rigorous delivery, and continuous optimisation. That’s where we come in.
Email Marketing success stories
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A winning partnership with the Rugby Football Union
As rugby fans, we simply loved collaborating with the Rugby Football Union (RFU) to develop their email templates.
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Brightening up inboxes for Dulux Ireland
In 2022, Dulux Ireland tasked Red C with increasing the active email database. Our first priority was to run a re-engagement email campaign, with the aim of re-activating lapsed subscribers,…
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Dulux Retail Lead Generation
In 2022 we were tasked with increasing the active email database for Dulux Retail. The objective was to generate new leads by incentivising prospects to sign up.
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Our full email marketing services
We don’t just “send emails.” We build tailored, high-performance email marketing programmes. Here’s what we do:
Email marketing planning & strategy
Effective email marketing starts with a clear, considered plan. We begin by analysing your audience, existing data, customer journeys and business goals to build a strategy that drives measurable results. Our planning process defines who you should be talking to, what you should be saying, and when your messages will make the biggest impact.
We look at the full customer lifecycle and identify key communication moments such as onboarding, retention, re-engagement, and loyalty. Whether you need a long-term roadmap or campaign-specific plans, we ensure every email has purpose, and every message supports your wider marketing strategy.
Our strategy work typically includes:
- Audience segmentation and prioritisation
- Lifecycle mapping and identify new opportunities for growth
- Campaign calendars and channel integration
- Benchmarking, KPIs and performance forecasting
What we write:
- Subject lines and pre-headers
- Core campaign emails and newsletters
- Automated and behaviour-based flows
- Personalised and segmented content variations
Email marketing copywriting
Great copy builds relationships, increases engagement and sells without feeling salesy. We craft email copy that reflects your brand voice and speaks directly to the needs, motivations and behaviours of your audience. From sharp, high-performing subject lines to persuasive call-to-actions, our writing is designed to capture attention quickly and encourage your audience to take the next step.
We write for every stage of the customer journey—welcome series, product announcements, promotions, newsletters, retention campaigns and more—ensuring every word works hard for your brand.
Email marketing design
We create email designs that not only look beautiful, but also function seamlessly across all devices and inboxes. Every design follows best-practice for readability, accessibility and mobile performance, ensuring your message is easy to digest and act on.
We maintain brand consistency while giving each campaign its own identity and purpose, using layouts that guide the eye, highlight key messages and drive clicks.
Our email design approach includes:
- Mobile-first responsive layouts
- Branded templates and modular design systems
- Visual hierarchy and content flow optimisation
- Accessibility considerations and dark-mode compatibility
Our email builds include:
- Responsive HTML/CSS-coded emails
- Compatibility across major email clients
- QA testing and rendering checks
- Reusable modules for faster production
Email marketing build (HTML Development)
Once the design is approved, our development team translates visuals into clean, robust HTML that renders reliably across all major email clients. Inboxes all behave differently, so we test, refine and troubleshoot until every element displays as intended, whether opened on Gmail, Outlook, Apple Mail or mobile apps.
Our builds are lightweight, editable and fully tested, allowing you to reuse components and scale your email programme with ease.
Email marketing templates
Templates streamline your workflow and ensure brand consistency across all communications. We design and build flexible, modular templates that give you the freedom to create new emails quickly without sacrificing quality.
These templates serve as the foundation of your email programme—easy for your team to use, scalable for ongoing campaigns, and fully aligned with your brand identity.
Your email template suite might include:
- Newsletter templates
- Promotional and product-focused layouts
- Modular block-based systems
- Automated flow templates (including, but not limited to, welcome, onboarding, retention)
Email reporting covers:
- Campaign and automation performance
- Deliverability and list health
- Segmentation behaviour analysis
- Strategic recommendations and next steps
Email marketing reporting
Data is at the heart of every decision we make. Our reporting gives you a clear view of campaign performance, subscriber behaviour and long-term trends. We go beyond open and click rates, focusing on actionable metrics that show real impact, such as engagement quality, conversions, revenue, deliverability and customer lifetime value.
Each report includes insights and recommendations, so you always know what’s working, where to improve, and how to grow your email channel over time.
Day-to-Day Email Management
Email marketing takes time, consistency and attention to detail. We handle the day-to-day execution for you. From building and scheduling emails to monitoring deliverability and list performance, we ensure your email programme runs smoothly and delivers results.
We manage each stage of the campaign process so your team can stay focused on your wider marketing priorities.
Your daily support can include:
- Campaign and automation performance
- Deliverability and list health
- Segmentation behaviour analysis
- Strategic recommendations and next steps
This includes:
- Send-time strategy
- Deliverability monitoring
- Deployment across your ESP
- Testing across devices and clients
Email distribution services
We manage the full distribution process, ensuring that each send is carefully prepared, tested and scheduled for optimal performance.
Our team handles all elements of deployment from technical checks to inbox previewing, so you can be confident your emails land exactly where they should, when they should.
Automation & Flows
Automated email flows are the backbone of modern email marketing as they drive engagement, conversions and long-term customer value with minimal ongoing effort. We design, build and optimise behaviour-based automations that react to your customers’ actions in real time.
Whether it’s a welcome journey, cart recovery, post-purchase nurturing or long-term retention sequence, we create automated systems that feel personal and deliver results around the clock.
Typical flows we build:
- Welcome and onboarding journeys
- Abandoned cart and browse recovery
- Post-purchase and review request flows
- Re-engagement and win-back sequences
- Loyalty, referral and milestone automations
We have proven email experience with big brands
We’ve worked with established names such as Eurostar, Swinton Insurance, Dulux, and Manchester City FC. This gives us a deep understanding of enterprise-level needs, brand standards, and the scale required to manage complex email programmes.
Holistic, always-on approach
Rather than one-off campaigns, we build long-term programs managing strategy, content, design, build, automation and optimisation. This lifecycle-led approach ensures your email marketing evolves with your brand and your audience, delivering sustainable growth over time.
Data-driven & results-oriented
Every campaign is backed by data and insight from segmentation and personalisation to analytics and reporting. We don’t just send emails, we drive measurable outcomes.
Bespoke service & flexibility
Whether you need a full-service solution, a one-off campaign, or support for part of your email workflow (e.g. copywriting + design, or automation setup), we can tailor our services to your needs.
Email marketing that delivers: what you gain
When you partner with us, you benefit from:
Improved engagement with better open and click rates thanks to compelling content and strategic timing.
Increased conversions meaning more sales, sign-ups, leads or repeat business via targeted automation and personalised emails.
Efficiency & consistency with reusable templates, structured processes, and ongoing optimisation.
Strategic insight through data-driven planning, reporting and continuous improvement backed by professional expertise.
Deliverability & compliance for list management, segmentation, and email best practices that safeguard your sender reputation.
Who we work with
Our email marketing services cater to a broad range of sectors, including:
- Travel & Hospitality
- Insurance & Financial Services
- Retail & E-commerce
- Sports & Leisure
- Home & Consumer Goods
- B2B and B2C markets
Let’s Turn Your
Emails into Results
Ready to take your email marketing to the next level?
Whether you need help with a one-time campaign or a full-service email marketing programme — we’ve got you covered.