What is the best time to send your email marketing? | Email marketing

Best Time to Send Email Marketing: A Complete Guide to Higher Open Rates and Conversions

June 2022• Steve White 5 mins

So when is the best time to send email marketing? Let's take a look at some tips that can help you find out. Read More

How to avoid email marketing spam filters

June 2022• Steve White 3 mins

Nothing is more frustrating than working on a campaign or email for weeks, only to have it land in the recipient's spam box. In this post, we'll give you some great tips to avoid ending up in spam purgatory. Read More

Tips to run cold email marketing campaigns

June 2022• Steve White 4 mins

Is cold email marketing dead? Well, it is if it is done badly! Read our tips and our best practices for reaching out to your prospects and getting them interested in your brand, product and service. Read More

Five ways to improve your email marketing open rates

June 2022• Steve White 4 mins

Email marketing can be a powerful way to connect with your audience and drive traffic to your website, but it works best when people actually open your emails. Fortunately, there… Read More

The ultimate guide to email newsletters

May 2022• Steve White 6 mins

In this post, I’ll show you how to create your own email newsletter from start to finish. We’ll cover everything from setting up your account and designing the perfect template for your emails to choosing content and growing your audience. Read More

Using gamification to boost customer engagement

March 2022• Steve White 4 mins

Gamified marketing campaigns For a couple of years now, Red C have been creating highly engaging game-based marketing campaigns for clients such as Getting Personal, Thane UK, Police Mutual,… Read More

What is the future of email marketing?

February 2022• Steve White 4 mins

The future of email marketing is bright, but you have to be smart about how you use it. More email marketing personalisation Email marketing is an inherently personal medium. It’s… Read More

How much is too much email marketing?

February 2022• Steve White 3 mins

Over the years I’ve had many conversations regarding email frequency. “I think we might be sending too much email” and “we need to be careful not to bombard our customers… Read More

Why offering the option to opt out shows empathy

February 2021• Steve White 3 mins

As every email marketer knows, celebrations mean sales. Mother’s Day, Father’s Day, Easter and Christmas are all celebratory occasions that coincide with a big spike in people buying. So, it’s… Read More

Making money while you sleep with automated emails

February 2021• Steve White 7 mins

Automated email marketing should be every marketer's best friend. Find out why. Read More

25 need-to-knows for making direct mail work

July 2019• Stuart Clark 3 mins

Part 1 At the time of writing Red C is on job number 25017. This means we’ve produced over twenty-five thousand pieces of direct marketing in the agency’s 25 year… Read More

5 Basic SEO Tips for 2018

August 2018• Chris Morey 5 mins

Search engine algorithms and user behaviours have evolved significantly since this was written in 2018. To ensure your business is using the latest performance-driven tactics, read our latest guide:… Read More

Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns