Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns

January 2026•Steve White 6 mins

As 2026 unfolds, businesses are facing an increasingly complex marketing landscape. Digital channels are overcrowded, consumer attention is limited, and advertising costs continue to climb. While many marketers turn to social media and online ads…

How much is too much email marketing?

February 2022• Steve White 3 mins

Over the years I’ve had many conversations regarding email frequency. “I think we might be sending too much email” and “we need to be careful not to bombard our customers… Read More

Making money while you sleep with automated emails

February 2021• Steve White 7 mins

Automated email marketing should be every marketer's best friend. Find out why. Read More

25 need-to-knows for making direct mail work

July 2019• Stuart Clark 3 mins

Part 1 At the time of writing Red C is on job number 25017. This means we’ve produced over twenty-five thousand pieces of direct marketing in the agency’s 25 year… Read More

5 Basic SEO Tips for 2018

August 2018• Chris Morey 5 mins

Search engine algorithms and user behaviours have evolved significantly since this was written in 2018. To ensure your business is using the latest performance-driven tactics, read our latest guide:… Read More

Copywriting for email marketing: Capturing attention

May 2018• Steve White 3 mins

Over the last few years, we’ve hosted more than a dozen Email Marketing Masterclasses. One session that always gets great feedback from delegates is ‘Copywriting for Email’, delivered by our… Read More