It’s been 479 days since we were all together in the Red C office. Like many office workers up and down the country, we were sent home in March 2020, just as the first wave…
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JD Williams asked us to create an effective piece of direct mail that would encourage the lowest spending segments to order, and ultimately, spend more with them.
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After mailing the customers with a warning that they are close to failing to qualify as a VIP earlier on in the year, we had to find a way to…
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Find out how we used segmentation to boost response and re-engage with customers who hadn't bought from the brand recently.
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In 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers.
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