
Changing behaviour of low spenders
JD Williams asked us to create an effective piece of direct mail that would encourage the lowest spending segments to order, and ultimately, spend more with them.
Read MoreIntroduction Direct mail marketing is alive and well. It’s true that email, social media, and other digital advertising have become popular over the years. However, these methods don’t always show results as quickly or effectively…
Read moreJD Williams asked us to create an effective piece of direct mail that would encourage the lowest spending segments to order, and ultimately, spend more with them.
Read MoreAfter mailing the customers with a warning that they are close to failing to qualify as a VIP earlier on in the year, we had to find a way to…
Read MoreFind out how we used segmentation to boost response and re-engage with customers who hadn't bought from the brand recently.
Read MoreIn 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers.
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