What is the future of email marketing?

The future of email marketing is bright, but you have to be smart about how you use it. More email marketing personalisation Email marketing is an inherently personal medium. It’s a great way to reach…

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Changing behaviour of low spenders

JD Williams asked us to create an effective piece of direct mail that would encourage the lowest spending segments to order, and ultimately, spend more with them.

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Loving Loyalty

In 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers.

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