Is direct mail dead?

Introduction Direct mail marketing is alive and well. It’s true that email, social media, and other digital advertising have become popular over the years. However, these methods don’t always show results as quickly or effectively…

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Changing behaviour of low spenders

JD Williams asked us to create an effective piece of direct mail that would encourage the lowest spending segments to order, and ultimately, spend more with them.

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Loving Loyalty

In 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers.

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