As 2026 unfolds, businesses are facing an increasingly complex marketing landscape. Digital channels are overcrowded, consumer attention is limited, and advertising costs continue to climb. While many marketers turn to social media and online ads…
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JD Williams asked us to create an effective piece of direct mail that would encourage the lowest spending segments to order, and ultimately, spend more with them.
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After mailing the customers with a warning that they are close to failing to qualify as a VIP earlier on in the year, we had to find a way to…
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Find out how we used segmentation to boost response and re-engage with customers who hadn't bought from the brand recently.
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In 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers.
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