How to Create More Effective Direct Mail

Over the past two decades, Red C has studied how consumers open, read and digest direct mail, and other direct marketing communications. Using these studies, plus our extensive experience of what techniques work, we have created a model called the Direct Mail Fall Out Model, that we find consistently helpful in understanding how to develop more effective direct mail.
 
 
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Red C have restored my faith in agencies

Nick Ashmore

Head of Marketing

ResponseTap

  • Direct mail testing for Your Co-op Travel

    For the Autumn 2023 Edition of Your Co-op Travel magazine, we ran a direct mail test to see if a physical or digital copy of the magazine would…

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  • Direct Mail Stimulates New Bookings from Enquirers and Lapsed Customers

    The turn of the year is always vital for travel companies, and  Forest Holidays asked Red C to produce an attractive direct mailpack to drive bookings by reactivating lapsed customers…

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  • Digital Print Direct Mail Drives Bookings for Ramblers Walking Holidays

    In 2021, as the world began to open up for travel, Ramblers Walking Holidays wanted to find a more cost-effective way to stimulate bookings using direct mail. A new digital…

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  • Making more of Your Co-op Travel

    With travel bans lifted across the world, and more and more people starting to planning holidays again, our client felt the time was right to whet the appetite of their…

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  • The Key to harder working direct mail

    Find out how we were challenged to take on a well established banker pack for Key Group and came out on top!

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  • Topping up sales for Royal London

    Find out how Red C produced a 174% uplift in sales for Royal London through a simple piece of hardworking direct mail. As you'll see the results were spectacularly good!

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