How to Create More Effective Direct Mail

Over the past two decades, Red C has studied how consumers open, read and digest direct mail, and other direct marketing communications. Using these studies, plus our extensive experience of what techniques work, we have created a model called the Direct Mail Fall Out Model, that we find consistently helpful in understanding how to develop more effective direct mail.
 
 
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The Direct Mail Fall Out Model explained

The Direct Mail Fall Out Model explains the gradual loss (fall out) of readership, in different stages, as recipients absorb the contents of a direct mailing.

It imagines a mailing sent to 100 recipients, which results in a number of new respondents, customers, or applicants.

The Direct Mail Fall Out Model explains how many potential respondents you can expect to lose through the three stages of casual Readership, Consideration of the offer, and finally Commitment to respond.

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Refreshingly straight-talking

Karen Hazeldine

Marketing Director

Pure Collection