Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns

January 2026•Steve White 6 mins

As 2026 unfolds, businesses are facing an increasingly complex marketing landscape. Digital channels are overcrowded, consumer attention is limited, and advertising costs continue to climb. While many marketers turn to social media and online ads…

Influencing Dulux followers

June 2023 < 1 mins

Red C helped the team at AzkoNobel to successfully launch the Dulux Simply Refresh range across email marketing and social media channels.

Reinventing a classic for social

June 2022 < 1 mins

In 2021, Dulux relaunched its Heritage collection. This time, Dulux wanted to create a premium range of colours and paints that would appeal to both homeowners and appliers, while…

A simply refreshing launch

June 2022 < 1 mins

In 2021, Dulux launched their new range of premium one-coat paint, Simply Refresh. As Dulux’s strategic partner across both email marketing and social media, the team at Red C were…

A breath of fresh air

June 2022 < 1 mins

Find out how we helped AkzoNobel launch their 2022 Colour of the Year.

Generating record results across LinkedIn for a healthcare client

May 2022 < 1 mins

We helped one of our clients, who operate in the healthcare sector, to boost their LinkedIn performance.

Cooking up success with Thane Direct UK

November 2020 < 1 mins

Red C knows that one of the best ways to get people engaged with your message is to make it fun.

Playing games with Armstead Trade customers

September 2020 < 1 mins

One of the best ways to encourage sign-ups is to make it fun. We certainly managed that with our Bubble Pop game for Dulux Trade.

A paw-fect campaign for Police Mutual

June 2020 < 1 mins

Police Mutual wanted to create an incentive-led campaign to entice members of the Police family to choose the brand. We answered that brief with a paw-fect campaign ;)