The simple error that instantly condemned this direct mail to the recycling bin

On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…

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Making more of Your Co-op Travel

With travel bans lifted across the world, and more and more people starting to planning holidays again, our client felt the time was right to whet the appetite of their…

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