The simple error that instantly condemned this direct mail to the recycling bin

On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…

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Red C complete management buyout

Direct and digital marketing agency Red C, which celebrated 30 years in business last month, successfully completed a management buyout which sees Chairman Adrian Rowe stepping down, and current Managing… Read More

A review of this Boden Director’s letter

A Director’s Letter works by breaking the routine. A personal letter from an authority figure – such as a director or head of department – comes as a pleasant surprise to the customer and, in our experience, will always generate a response. Read More

Is direct mail dead?

Direct mail marketing is alive and well. It's true that email, social media, and other digital advertising have become popular over the years. Read More

The good news keeps on coming

Last month we had not one, not two, but three reasons to celebrate. Firstly, we’re thrilled to promote Zainab Jassim to the position of Junior Digital Developer. Zainab has been… Read More