Email Marketing in 2026, Insights from a Leading Email Marketing Agency

Email Marketing in 2026, What Businesses Need to Know

January 2026• Steve White 5 mins

Email marketing has been declared “dead” more times than most digital channels, yet as we move into 2026 it remains one of the most powerful, reliable and profitable tools available… Read More

Best practices for optimising Core Web Vitals in 2026

January 2026• Chris Morey 3 mins

By 2026, the technical requirements for search visibility have matured. We consider Core Web Vitals (CWV) to still be a foundational element of a modern search strategy. In our… Read More

A picture of the word 'SEO' in a pattern.

5 Essential SEO tips for 2026

January 2026• Chris Morey 3 mins

The search landscape has shifted significantly since the era of simple keyword placement. In our experience, many businesses cling to legacy tactics and metrics that prioritised volume over value. As… Read More

The Ultimate Guide to Abandoned Basket Emails for Effective Email Marketing

December 2025• Steve White 5 mins

The abandoned basket email can be a powerful marketing tool for any ecommerce business. By taking the time to craft an email that is relevant, personalized and follows best practice, you're sure to see an increase in your sales. Read More

The Ultimate Guide to Post Sale Emails: Boost Customer Loyalty Through Email Marketing

November 2025• Steve White 5 mins

As a business owner, your responsibilities are vast. You need to keep your customers happy, satisfy shareholders and investors, and focus on the long-term growth of your products or services. Read More

The Ultimate Guide to Re-Engagement Emails in Email Marketing

October 2025• Steve White 4 mins

Re-engagement emails are a simple, yet powerful way to revive a waning email list. However, simply sending out a few emails won't solve all your problems. Constructing the perfect re-engagement email is an art and science that requires careful consideration of your audience and their needs. Read More

Essential Email Marketing Metrics Every Business Should Track

September 2025• Steve White 6 mins

As an email marketing agency, who has worked alongside Manchester City Football Club, Swinton Insurance, Dulux and Eurostar, and delivered 1000s of results reports, we thought we were very well placed to deliver this guide. Read More

How to Boost Your Email Marketing Click-Through Rates

August 2025• Steve White 6 mins

Email marketing can be incredibly powerful if done right, but it also has the potential to backfire on you if not executed properly. That's why it's important to know how to boost your click through rates. Read More

The ultimate guide to reactivation email campaigns

July 2025• Steve White 3 mins

One of the most important parts of a successful email marketing strategy is re-engaging with inactive subscribers. If someone signed up for your emails but hasn't opened one in a while, there's still a chance you can bring them back into the fold. Read More