Google Shopping | Red C Marketing

From High Street to Click Street

August 2018• Adrian Rowe 6 mins

How Google Shopping is Transforming Online Fashion Retailing Type ‘Froogle.com’ into your favourite search engine – duh – and you’ll find yourself directed to Google Shopping, because not so long… Read More

5 Basic SEO Tips for 2018

August 2018• Chris Morey 5 mins

Search engine algorithms and user behaviours have evolved significantly since this was written in 2018. To ensure your business is using the latest performance-driven tactics, read our latest guide:… Read More

Fighting for First Clicks

August 2018• Adrian Rowe 5 mins

The Battle between Bought and Earned Rankings on Google There’s a war going on, right now, on one of the most hotly contested battlefields of digital advertising – the Google… Read More

Red C goes for growth with new Managing Director appointment

August 2018• Betty McMahon < 1 mins

Steve White, former Strategy Director at Manchester-based Red C, is appointed MD as the agency strengthens the senior management team to deliver an ambitious three-year growth plan. Red C is… Read More

#BeeInTheCity: celebrating Manchester’s culture and creativity

July 2018• Ella Lindsay 3 mins

This week, we’ve welcomed 101 new resident bees to Manchester for the Bee in the City art trail. These individually designed sculptures arrived on the 22nd of July, and… Read More

Red C’s new starters!

July 2018• Betty McMahon 8 mins

At Red C, we have recently had our two new placement students from Manchester Metropolitan University, and digital apprentice join our teams. We thought it would be great to have… Read More

Copywriting for email: encouraging action

July 2018• Steve White 2 mins

If you’ve read our previous articles you’ll have learnt that our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing for email. Capture attention Sustain… Read More

Copywriting for email: sustaining interest

July 2018• Steve White 3 mins

Our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing for email. Capture attention Sustain interest Encourage action In last month’s article, we focused on… Read More

World Cup Fever – Our favourite adverts of the tournament

July 2018• Betty McMahon 3 mins

You may remember at the 2010 World Cup, Dutch Brewer Bavaria, made headlines when more than 30 women showed up at the Netherlands v Denmark match wearing bright orange mini… Read More

Copywriting for email marketing: Capturing attention

May 2018• Steve White 3 mins

Over the last few years, we’ve hosted more than a dozen Email Marketing Masterclasses. One session that always gets great feedback from delegates is ‘Copywriting for Email’, delivered by our… Read More

ResponseTap joins forces with Red C

April 2018• Steve White < 1 mins

Red C has been appointed by call intelligence platform, ResponseTap, to handle its online and offline marketing in both the UK and US following a successful trial period. With offices… Read More

Our direct mail experts hit the Midlands

March 2018• Steve White 2 mins

Yesterday we teamed up with the Royal Mail to host our 5th Direct Mail Masterclass. So far the majority have taken place on our home turf, but based on last… Read More

Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns