The benefits of automated email marketing

August 2022• Steve White 4 mins

There are many benefits of email marketing. We’ll explore these in this post. Automated email campaigns are triggered to be sent only when the recipient takes a specific action Timing… Read More

The ultimate guide to birthday emails

August 2022• Steve White 3 mins

How did you celebrate your birthday this year? Did you go out to a fancy dinner with your family and friends, or did you spend the day… Read More

How to use personalisation to boost the performance of your email marketing

August 2022• Steve White 4 mins

Personalisation is one of the most effective ways to boost your email marketing performance. Read our handy tips and advice. Read More

Our email marketing focused Virtual Midweek Masterclasses

August 2022• Steve White 3 mins

Our email marketing focused Virtual Midweek Masterclasses have been real crowd pleasures. We cover email marketing strategy, copywriting to boost engagement and automated emails. Read More

Illustration of desktop screen displaying the word 'unsubscribe'

How to keep your email marketing unsubscribe rate low

August 2022• Steve White 6 mins

In this post, we’ll explore the causes of high unsubscribe rates, and how you can keep yours low. Read More

The ultimate guide to email frequency: How much is too much email marketing?

August 2022• Steve White 4 mins

How often should you send email marketing messages? And how much is too much? Here we'll break down the different types of email frequencies so you can determine what works best for your business! Read More

The importance of segmentation in email marketing

August 2022• Steve White 3 mins

Segmentation is a crucial part of email marketing. It ensures that customers receive the most relevant, personalised emails. The more you know about your audience, the more… Read More

Does email marketing work in 2022?

July 2022• Steve White 3 mins

The short answer is YES! When done correctly email marketing is still an incredibly powerful marketing tool. Everyone uses email Believe it or not, but there are over 3.9 billion… Read More

Is email marketing dead?

July 2022• Steve White 3 mins

We’re here to dispel the rumor that email marketing is dead. There's no doubt that there are new challenges, but it's still an essential part of online sales and lead generation. It continues to be a great way to reach out to your customers and has many different uses for businesses of all kinds. Read More

Why online-only businesses like Hello Fresh use direct mail for acquisition and retention