The importance of segmentation in email marketing

August 2022• Steve White 3 mins

Segmentation is a crucial part of email marketing. It ensures that customers receive the most relevant, personalised emails. The more you know about your audience, the more… Read More

Is email marketing dead?

July 2022• Steve White 3 mins

We’re here to dispel the rumor that email marketing is dead. There's no doubt that there are new challenges, but it's still an essential part of online sales and lead generation. It continues to be a great way to reach out to your customers and has many different uses for businesses of all kinds. Read More

7 Proven Email Marketing Tips to Boost Engagement Rates and Drive Results

June 2022• Steve White 4 mins

It's no secret that email marketing can be a great tool for engaging your audience. Here are 7 tips to boost your engagement rates. Read More

Best Time to Send Email Marketing: A Complete Guide to Higher Open Rates and Conversions

June 2022• Steve White 5 mins

So when is the best time to send email marketing? Let's take a look at some tips that can help you find out. Read More

How to avoid email marketing spam filters

June 2022• Steve White 3 mins

Nothing is more frustrating than working on a campaign or email for weeks, only to have it land in the recipient's spam box. In this post, we'll give you some great tips to avoid ending up in spam purgatory. Read More

Tips to run cold email marketing campaigns

June 2022• Steve White 4 mins

Is cold email marketing dead? Well, it is if it is done badly! Read our tips and our best practices for reaching out to your prospects and getting them interested in your brand, product and service. Read More

Five ways to improve your email marketing open rates

June 2022• Steve White 4 mins

Email marketing can be a powerful way to connect with your audience and drive traffic to your website, but it works best when people actually open your emails. Fortunately, there… Read More

The ultimate guide to email newsletters

May 2022• Steve White 6 mins

In this post, I’ll show you how to create your own email newsletter from start to finish. We’ll cover everything from setting up your account and designing the perfect template for your emails to choosing content and growing your audience. Read More

Using gamification to boost customer engagement

March 2022• Steve White 4 mins

Gamified marketing campaigns For a couple of years now, Red C have been creating highly engaging game-based marketing campaigns for clients such as Getting Personal, Thane UK, Police Mutual,… Read More

What is the future of email marketing?

February 2022• Steve White 4 mins

The future of email marketing is bright, but you have to be smart about how you use it. More email marketing personalisation Email marketing is an inherently personal medium. It’s… Read More

How much is too much email marketing?

February 2022• Steve White 3 mins

Over the years I’ve had many conversations regarding email frequency. “I think we might be sending too much email” and “we need to be careful not to bombard our customers… Read More

Making money while you sleep with automated emails

February 2021• Steve White 7 mins

Automated email marketing should be every marketer's best friend. Find out why. Read More

Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns