Direct Mail in 2026, How the Fallout Model is Driving Smarter Campaigns

As 2026 unfolds, businesses are facing an increasingly complex marketing landscape. Digital channels are overcrowded, consumer attention is limited, and advertising costs continue to climb. While many marketers turn to social media and online ads…

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Writing meta descriptions that work

Meta descriptions are often the first thing searchers see when they visit your website. They're also an opportunity for you to get a good idea of what content a visitor will find on your site and whether they'll be interested in it. Read More

The best email marketing agency in England

Yes, I’m undoubtedly biased, but I believe Red C is the best email marketing agency in England. As an agency, we strive to deliver the best email programme possible for the budget that our clients have available. No email programme is optimised, but we’ll get as close to optimisation as we possibly can. Read More

Does email marketing work?

Email marketing is a powerful way to reach your audience and customers, if you do it right. Here’s an overview of what it is and how it works, plus the main reasons why email marketing is one of the best ways to generate revenue for your business. Read More

Email marketing mistakes to avoid

A lot of businesses struggle with email marketing. They're not sure what to write in the subject line, they don't know why they're sending an email, and they send their emails way too infrequently. Read our handy blog called "Email marketing mistakes to avoid". Read More