On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…
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One of the most important parts of a successful email marketing strategy is re-engaging with inactive subscribers. If someone signed up for your emails but hasn't opened one in a while, there's still a chance you can bring them back into the fold. Read More
There are many benefits of email marketing. We’ll explore these in this post. Automated email campaigns are triggered to be sent only when the recipient takes a specific action Timing… Read More
How did you celebrate your birthday this year? Did you go out to a fancy dinner with your family and friends, or did you spend the day… Read More
Personalisation is one of the most effective ways to boost your email marketing performance. Read our handy tips and advice. Read More
Our email marketing focused Virtual Midweek Masterclasses have been real crowd pleasures. We cover email marketing strategy, copywriting to boost engagement and automated emails. Read More
In this post, we’ll explore the causes of high unsubscribe rates, and how you can keep yours low. Read More
How often should you send email marketing messages? And how much is too much? Here we'll break down the different types of email frequencies so you can determine what works best for your business! Read More
Segmentation is a crucial part of email marketing. It ensures that customers receive the most relevant, personalised emails. The more you know about your audience, the more… Read More
The short answer is YES! When done correctly email marketing is still an incredibly powerful marketing tool. Everyone uses email Believe it or not, but there are over 3.9 billion… Read More
We’re here to dispel the rumor that email marketing is dead. There's no doubt that there are new challenges, but it's still an essential part of online sales and lead generation. It continues to be a great way to reach out to your customers and has many different uses for businesses of all kinds. Read More
In this blog article, we outline the benefits of email marketing. We cover how cost-effective it is, how easy it can be to set up and, most importantly, how rewarding it can be. Read More
Finding the right email marketing agency for your business can be challenging. Read our handy guide entitled 'How to choose an email marketing agency? Read More
