Why Direct Mail Is Making a Comeback in B2B and B2C Marketing

In a world increasingly dominated by digital advertising, direct mail—often considered old-school—has quietly made a strong comeback. Over the last few years, savvy marketers in both B2B and B2C sectors have begun to rediscover the…

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A review of this Boden Director’s letter

A Director’s Letter works by breaking the routine. A personal letter from an authority figure – such as a director or head of department – comes as a pleasant surprise to the customer and, in our experience, will always generate a response. Read More

The good news keeps on coming

Last month we had not one, not two, but three reasons to celebrate. Firstly, we’re thrilled to promote Zainab Jassim to the position of Junior Digital Developer. Zainab has been… Read More