
The simple error that instantly condemned this direct mail to the recycling bin
On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in… Read More
In a world increasingly dominated by digital advertising, direct mail—often considered old-school—has quietly made a strong comeback. Over the last few years, savvy marketers in both B2B and B2C sectors have begun to rediscover the…
Read moreOn the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in… Read More
It’s tempting to believe that modern, online-only brands are strictly online-only marketers. But this is far from the truth. Global digital brands, such as Subway, Google, Amazon, Domino’s, GoPuff, and… Read More
Broadband provider EE has been running a massive brand campaign for almost 18 months now, with new TV adverts showing how the brand delivers its best-in-class connectivity to… Read More
We’re saying goodbye to Anchorage Quay and fully embracing our hybrid setup. The agency first moved to Anchorage 1 in September 2008, having previously been based on Minshull Street in… Read More
A Director’s Letter works by breaking the routine. A personal letter from an authority figure – such as a director or head of department – comes as a pleasant surprise to the customer and, in our experience, will always generate a response. Read More
Red C has today welcomed Kane Gillard back to the agency as an Account Director. Kane spent a year at Red C previously, working across Thistle Insurance, Merlyn, and… Read More
Early in 2021, Red C was approached by Flowtech, a leading distributor of hydraulic and pneumatic products and parts to industry. With a £100m turnover and over 120k products in… Read More
We have been working with Ashfield Healthcare (now Inizio Healthcare) since 2018. Our relationship began as an SEO focused one, but our remit has evolved significantly over the last 4… Read More
Last month we had not one, not two, but three reasons to celebrate. Firstly, we’re thrilled to promote Zainab Jassim to the position of Junior Digital Developer. Zainab has been… Read More
Optimizing Core Web Vitals is critical for improving website performance and search engine rankings. To achieve this, businesses can follow best practices such as improving Largest Contentful Paint, optimizing First… Read More
As a business owner, you have many responsibilities. You need to keep customers happy, satisfy shareholders and investors, and focus on the future of your products or services. One thing… Read More
Personalisation is one of the most effective ways to boost your email marketing performance. Read our handy tips and advice. Read More