The simple error that instantly condemned this direct mail to the recycling bin

On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…

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Influencing Dulux followers

Red C helped the team at AzkoNobel to successfully launch the Dulux Simply Refresh range across email marketing and social media channels.

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Reinventing a classic for social

In 2021, Dulux relaunched its Heritage collection. This time, Dulux wanted to create a premium range of colours and paints that would appeal to both homeowners and appliers, while…

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A simply refreshing launch

In 2021, Dulux launched their new range of premium one-coat paint, Simply Refresh. As Dulux’s strategic partner across both email marketing and social media, the team at Red C were…

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