Why Direct Mail Is Making a Comeback in B2B and B2C Marketing

July 2025•Steve White 5 mins

In a world increasingly dominated by digital advertising, direct mail—often considered old-school—has quietly made a strong comeback. Over the last few years, savvy marketers in both B2B and B2C sectors have begun to rediscover the…

Influencing Dulux followers

June 2023 < 1 mins

Red C helped the team at AzkoNobel to successfully launch the Dulux Simply Refresh range across email marketing and social media channels.

Reinventing a classic for social

June 2022 < 1 mins

In 2021, Dulux relaunched its Heritage collection. This time, Dulux wanted to create a premium range of colours and paints that would appeal to both homeowners and appliers, while…

A simply refreshing launch

June 2022 < 1 mins

In 2021, Dulux launched their new range of premium one-coat paint, Simply Refresh. As Dulux’s strategic partner across both email marketing and social media, the team at Red C were…

A breath of fresh air

June 2022 < 1 mins

Find out how we helped AkzoNobel launch their 2022 Colour of the Year.

Generating record results across LinkedIn for a healthcare client

May 2022 < 1 mins

We helped one of our clients, who operate in the healthcare sector, to boost their LinkedIn performance.

Cooking up success with Thane Direct UK

November 2020 < 1 mins

Red C knows that one of the best ways to get people engaged with your message is to make it fun.

Playing games with Armstead Trade customers

September 2020 < 1 mins

One of the best ways to encourage sign-ups is to make it fun. We certainly managed that with our Bubble Pop game for Dulux Trade.

A paw-fect campaign for Police Mutual

June 2020 < 1 mins

Police Mutual wanted to create an incentive-led campaign to entice members of the Police family to choose the brand. We answered that brief with a paw-fect campaign ;)