The simple error that instantly condemned this direct mail to the recycling bin

On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…

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Meet Chris Morey: Account Director

Whether he’s delving deep into data or working closely with clients, Account Director, Chris, has a hands-on approach with everything he does – perhaps something he picked up when training… Read More