Why Direct Mail Is Making a Comeback in B2B and B2C Marketing

July 2025•Steve White 5 mins

In a world increasingly dominated by digital advertising, direct mail—often considered old-school—has quietly made a strong comeback. Over the last few years, savvy marketers in both B2B and B2C sectors have begun to rediscover the…

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Influencing Dulux followers

June 2023 < 1 mins

Red C helped the team at AzkoNobel to successfully launch the Dulux Simply Refresh range across email marketing and social media channels.

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Brightening up inboxes for Dulux Ireland

January 2023 < 1 mins

In 2022, Dulux Ireland tasked Red C with increasing the active email database. Our first priority was to run a re-engagement email campaign, with the aim of re-activating lapsed subscribers,…

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Dulux Retail Lead Generation

January 2023 < 1 mins

In 2022 we were tasked with increasing the active email database for Dulux Retail. The objective was to generate new leads by incentivising prospects to sign up.

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Reinventing a classic for social

June 2022 < 1 mins

In 2021, Dulux relaunched its Heritage collection. This time, Dulux wanted to create a premium range of colours and paints that would appeal to both homeowners and appliers, while…

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A simply refreshing launch

June 2022 < 1 mins

In 2021, Dulux launched their new range of premium one-coat paint, Simply Refresh. As Dulux’s strategic partner across both email marketing and social media, the team at Red C were…

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Seasonal refresh for Dulux

February 2020 < 1 mins

The Dulux Social team tasked Red C with creating an email promoting the popular Emerald Glade colour, which was performing strongly. Take a look at what we did >>

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Colour of the Year

February 2020 < 1 mins

The announcement of Colour of the Year is an important moment in the Dulux Retail calendar. Find out how we used email marketing to spread the news.

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Embracing Black Friday

March 2019 < 1 mins

We worked with AkzoNobel to produce a Black Friday email for their Dulux Trade customers by offering 50% off Dulux Academy courses. The results were brilliant!  

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