What is the future of email marketing?

The future of email marketing is bright, but you have to be smart about how you use it. More email marketing personalisation Email marketing is an inherently personal medium. It’s a great way to reach…

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Brightening up inboxes for Dulux Ireland

In 2022, Dulux Ireland tasked Red C with increasing the active email database. Our first priority was to run a re-engagement email campaign, with the aim of re-activating lapsed subscribers,…

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Dulux Retail Lead Generation

In 2022 we were tasked with increasing the active email database for Dulux Retail. The objective was to generate new leads by incentivising prospects to sign up.

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Influencing Dulux followers

In March 2021, Red C helped the team at AzkoNobel to successfully launch the Dulux Simply Refresh range across email marketing and social media channels.

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Reinventing a classic for social

In 2021, Dulux relaunched its Heritage collection. This time, Dulux wanted to create a premium range of colours and paints that would appeal to both homeowners and appliers, while…

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A simply refreshing launch

In 2021, Dulux launched their new range of premium one-coat paint, Simply Refresh. As Dulux’s strategic partner across both email marketing and social media, the team at Red C were…

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Seasonal refresh for Dulux

The Dulux Social team tasked Red C with creating an email promoting the popular Emerald Glade colour, which was performing strongly. Take a look at what we did >>

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Colour of the Year

The announcement of Colour of the Year is an important moment in the Dulux Retail calendar. Find out how we used email marketing to spread the news.

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Embracing Black Friday

In November 2018, we worked with AkzoNobel to produce a Black Friday email for their Dulux Trade customers by offering 50% off Dulux Academy courses. The results were brilliant!  

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