Introduction Direct mail marketing is alive and well. It’s true that email, social media, and other digital advertising have become popular over the years. However, these methods don’t always show results as quickly or effectively…
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In 2022, Dulux Ireland tasked Red C with increasing the active email database. Our first priority was to run a re-engagement email campaign, with the aim of re-activating lapsed subscribers,…
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In 2022 we were tasked with increasing the active email database for Dulux Retail. The objective was to generate new leads by incentivising prospects to sign up.
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After a lengthy pitch process, that lasted almost 6 months, we were appointed Eurostar's strategic and creative email partner tasked with revolutionising their underperforming eCRM programme.
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In 2021, Dulux relaunched its Heritage collection. This time, Dulux wanted to create a premium range of colours and paints that would appeal to both homeowners and appliers, while…
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In 2021, Dulux launched their new range of premium one-coat paint, Simply Refresh. As Dulux’s strategic partner across both email marketing and social media, the team at Red C were…
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Find out how we helped AkzoNobel launch their 2022 Colour of the Year.
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Our job at Red C was to design and build templates that were new and exciting,
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One of the best ways to encourage sign-ups is to make it fun. We certainly managed that with our Bubble Pop game for Dulux Trade.
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Police Mutual wanted to create an incentive-led campaign to entice members of the Police family to choose the brand. We answered that brief with a paw-fect campaign ;)
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The Dulux Social team tasked Red C with creating an email promoting the popular Emerald Glade colour, which was performing strongly. Take a look at what we did >>
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The announcement of Colour of the Year is an important moment in the Dulux Retail calendar. Find out how we used email marketing to spread the news.
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We worked with AkzoNobel to produce a Black Friday email for their Dulux Trade customers by offering 50% off Dulux Academy courses. The results were brilliant!
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