Eight things direct marketers will notice about this Boden Director’s letter

Over time, your customers become familiar with how you communicate with them during the marketing cycle. The constant stream of emails and social media posts can start to feel like wallpaper—always there but not that…

Read more

Brightening up inboxes for Dulux Ireland

In 2022, Dulux Ireland tasked Red C with increasing the active email database. Our first priority was to run a re-engagement email campaign, with the aim of re-activating lapsed subscribers,…

Read More

Dulux Retail Lead Generation

In 2022 we were tasked with increasing the active email database for Dulux Retail. The objective was to generate new leads by incentivising prospects to sign up.

Read More

Eurostar’s email evolution

After a lengthy pitch process, that lasted almost 6 months, we were appointed Eurostar's strategic and creative email partner tasked with revolutionising their underperforming eCRM programme.

Read More

Reinventing a classic for social

In 2021, Dulux relaunched its Heritage collection. This time, Dulux wanted to create a premium range of colours and paints that would appeal to both homeowners and appliers, while…

Read More

A simply refreshing launch

In 2021, Dulux launched their new range of premium one-coat paint, Simply Refresh. As Dulux’s strategic partner across both email marketing and social media, the team at Red C were…

Read More

Seasonal refresh for Dulux

The Dulux Social team tasked Red C with creating an email promoting the popular Emerald Glade colour, which was performing strongly. Take a look at what we did >>

Read More

Colour of the Year

The announcement of Colour of the Year is an important moment in the Dulux Retail calendar. Find out how we used email marketing to spread the news.

Read More

Embracing Black Friday

We worked with AkzoNobel to produce a Black Friday email for their Dulux Trade customers by offering 50% off Dulux Academy courses. The results were brilliant!  

Read More